Senior PR Manager, Consumer Lifestyle Team

The Consumer Lifestyle team at The Brand Guild partners with some of the most exciting, culture-shaping brands in the country - those that are defining “what’s next” - and we are seeking a Senior Public Relations Manager to join that team and help to lead our dynamic portfolio of brands. Our ideal candidate is someone who has a minimum of 6 years of experience in agency public relations and has a strong desire to work with industry-leading clients in the consumer lifestyle space.

We’re an entrepreneurial group who thrives on learning, collaborating, and topping yesterday. If you share that spirit, we want to hear from you.

Note: this position is based in our NYC office with 3 days/week in our NYC office.

You Are:

A PR professional with at l east 6 years of ex perience working with consumer brands (agency experience preferred)

A self-starter who is a greater writer and loves the thrill of landing a great pitch, who can craft and execute the big stories from start to finish

A confident client lead with a proven track record of managing accounts end-to-end; someone who can serve as a trusted advisor to senior stakeholders, lead day-to-day communications, can anticipate client needs, and identifying opportunities to grow and deepen partnerships

A strategic thinker and problem solver who understands strategy development and executes campaigns and integrated media plans.

Experienced in mentoring junior team members, delegating effectively, and overseeing execution to ensure quality and results

A curious person who loves to stay on top of the latest brands, trends, and industry news

Someone who thrives in and wants to contribute to an energetic environment and cohesive culture

You Will:

Serve as the day-to-day contact and thought partner for a portfolio of clients in the consumer lifestyle space

Develop a deep understanding of each client’s business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace

Develop and drive communications strategies for a range of clients

Prepare spokespeople for media interviews through the development of messaging and talking points and in-depth media training when required

Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans

Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media

Mentor and manage junior staff members and interns

Develop and maintain strong relationships with regional and national press

Perform in-depth research to support communications and messaging

Analyze, measure and report on communications and media projects

Qualifications:

6 years of public relations experience working with consumer/lifestyle brands within an agency setting

AbIlity to independently manage multiple projects and clients

Ability to find and develop stories, and drive visibility -- from creating major moments to developing a drum beat of ongoing pitches

Ability to provide essential support for press initiatives including research, writing and strategic thinking

Understanding of media needs and media relationships

Ability to work with all levels on the team, from interns to senior staff

Why you’ll love working here :

People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance

Professional development: Annual stipend, training programs, and mentorship opportunities

Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match

Time to recharge: Robust PTO policy including mental health days, Summer Fridays, and generous paid family leave

Hybrid flexibility: Three in-office days designed for connection, collaboration, and creativity

Exciting clients: Work with best-in-class consumer brands that are shaping culture

The Brand Guild is an equal opportunity employer. Qualified candidates will be considered for employment without regard to age, race, sexual orientation, gender identity or expression, national origin, physical or mental disability, political affiliation, veteran status, religion, or any other characteristic protected by laws or regulations. Should you require assistance or accommodation due to a disability during the hiring process, please send an email to [email protected] .