Senior Product Marketing Manager - Confluent

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you'll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You'll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that's passionate about driving innovation and making a difference. As a Senior Technical Product Marketing Manager (PMM), you will leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will apply strong messaging and positioning skills to craft and deliver compelling stories that drive product consideration and adoption. Your primary responsibilities will include: • Develop Market Requirements: Define market requirements that enable differentiated positioning and messaging, clearly explaining how IBM Confluent's offerings work in-market and the value they deliver to buyers and users. • Craft Compelling Stories: Apply strong messaging and positioning skills to craft and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights. • Create Content for Different Audiences: Author content of varying technical depths (e.g., blogs, eBooks, whitepapers, reference architectures, web copy) for various personas (e.g., developers, architects, data engineers, tech execs) on IBM Confluent's category, products and features • Lead Cross-Functional Collaboration: Collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies, activate the market, and deliver measurable business outcomes. • Drive Go-to-Market (GTM) Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth; analyze the marketing and product funnel to identify conversion gaps, diagnose performance drivers, and turn insights into recommendations that improve awareness, engagement, evaluation, and pipeline generation. • Engage with Clients and Partners: Engage directly with clients, partners, and analysts to align strategies, activate the market, and deliver measurable business outcomes. • Influence Product Roadmap: Identify any product gaps inhibiting GTM success for IBM Confluent and work with Product Management to prioritize users' needs into the roadmap 3+ years of product marketing experience supporting B2B SaaS products for technical users, or 5+ years of relevant experience in consulting, B2B SaaS or product. Have strong product marketing skills that translate to clear copywriting, product evangelism, competitive positioning, and messaging. Bring strong technical acumen - you can independently understand and explain complex products, architectures, and use cases while partnering closely with Product Management to validate technical accuracy. Have a data-informed mindset and are driven to set measurable goals for every project you take on. Are proactive and self-directed - you identify opportunities, create momentum, and drive initiatives from idea through execution without needing day-to-day direction. Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams. Lead with empathy and humility - you listen actively, value diverse perspectives, and build trust across teams and stakeholders. Are incredibly organized and efficient—you take on complex projects and own them from start to finish. Experience with Apache Kafka, Apache Flink, Apache Iceberg, data infrastructure, data architecture, cloud services, and/or distributed systems Experience marketing technical infrastructure, developer tools, data platforms, or distributed systems Hands-on experience with Apache Kafka, Apache Flink, stream processing, or real-time analytics Experience using funnel analytics, experimentation, or customer and product data to diagnose and improve GTM performance Experience shaping messaging for an emerging category or independently driving ambiguous, cross-functional initiatives United States Enterprise Operations Remote Professional Multiple Cities RESEARCH TRIANGLE PARK San Jose Austin San Francisco Seattle New York (0147) International Business Machines Corporation Analytics Apache Kafka Business-to-business Consulting Copywriting Data Architecture Distributed Systems Evangelism Finish Infrastructure Marketing Messaging Product Management Product Marketing Software as a Service Empathy Stream Processing SaaS products Humility Apache Flink Use Cases Apache Iceberg Confluent Data Infrastructure