Senior Product Marketing Manager, Labs & Research

About Handshake

Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 30 million job seekers, 1 million+ employers, and 1,600 educational institutions.

In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We've grown from 0to~1B run rate and pay ~$60M to over 30K individuals every month.

Why join Handshake now:

Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel

Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions

Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders

Build a massive, fast-growing business with billions in revenue

About Handshake AI

Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale.

About The Role

Handshake AI is hiring a Senior Product Marketing Manager for Labs & Research, the business that works with frontier AI labs on evaluations, benchmarks and expert data. You will be the product marketer for that business: how we describe what we sell to labs, how each product and benchmark goes to market, and what the Labs team has in hand when they talk to a lab. You partner with Research and Labs leadership on what we build and publish, with the Labs go-to-market team on what they need to sell, and benchmark marketing.

Positioning and messaging: Own the positioning for Handshake AI Labs and each of its offerings. Define who we sell to at a lab, what they care about, what we say, what we don't, and the proof behind it. Keep it consistent across the website, decks and sales conversations.

Go-to-market and launches: Run the go-to-market plan for new Labs products and each public benchmark: target buyer, launch messaging, website and product pages, sales materials, sequencing with the research team. Build the launch playbook so every launch runs the same way.

Sales enablement: Build what the Labs team uses with labs: pitch narrative, one-pagers, case studies, proof points, objection handling and competitive battlecards.

Market, customer and competitive insight: Know how lab researchers and buyers evaluate data and eval vendors, what they ask for, where we win and lose, and how competitors position. Bring that back to research and product as recommendations on what to build and how to package it.

Measurement: Define what good looks like for Labs marketing and report on it.

Lead the team: Manage and grow the Labs product marketing team. Set priorities, coach, review the work, and own the output.

You Have

6+ years in product marketing, including marketing a technical product to a technical buyer (ML teams, researchers, developers, data scientists), and 2+ years managing product marketers

Positioning and messaging you built from scratch and can show, and the launches and sales materials that ran on it

Enough AI/ML fluency to read a benchmark paper, ask a researcher the right questions and be credible in the room; you learn technical material fast

Experience building sales enablement that a go-to-market team actually used

Experience running competitive analysis that changed how a company positioned or sold

Clear writing and the judgment to keep claims to what the research supports

Excitement for Handshake's mission and the AI economy

Bonus Points

Experience at an AI lab, AI data or evals company, developer tools or research-led company

Experience launching benchmarks, research reports, datasets or APIs

Experience building a marketing function or team from zero

We Offer

Handshake delivers benefits that help you feel supported and thrive at work and in life.

The below benefits are for full-time US employees.

🎯 Ownership: Equity in a fast-growing company

💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching

🍼 Family Support: Paid parental leave, fertility benefits, parental coaching

💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

📚 Growth: $2,000 learning stipend, ongoing development

💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office

🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days

🤝 Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers .