Senior Public Sector Growth Manager

Roboyo AI is a category shaper in Applied AI and Agentic Automation. We help leading enterprises move from automation projects and AI experiments into governed, production-grade systems that execute real work across workflows, processes, products and services.

Our heritage is in scaled enterprise automation; our future is Applied AI and Agentic Automation: autonomous agents, AI engineering squads, process orchestration, data and knowledge foundations, and human-in-the-loop governance embedded deeply into how our clients operate.

We are not here to sell AI theatre. We are here to turn AI into working systems, measurable outcomes and repeatable transformation programs.

ABOUT THE ROLE

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Roboyo is seeking an experienced and highly autonomous Senior Public Sector Growth Manager to establish and grow our presence across the UK public sector.

This is a senior individual contributor role for someone with a proven understanding of public sector procurement, sales cycles, framework-based selling and complex technology-enabled services.

The successful candidate will take ownership of Roboyo's public sector growth strategy, developing new relationships and opportunities across central government, local government, healthcare, defence, education, blue-light services, arm's-length bodies and the wider public sector.

The role will focus approximately 60% on winning new-logo clients and 40% on expanding existing accounts.

The successful candidate will determine their own account strategies, supported by the Growth Director and Chief Business Officer for Northern Europe and Roboyo's technical, delivery, marketing, commercial and bid capabilities.

This is a market-building opportunity for a driven sales professional who wants the autonomy to shape a public sector business and, as the market develops, potentially build and lead a dedicated public sector sales team.

KEY RESPONSIBILITIES

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PUBLIC SECTOR GROWTH STRATEGY

Develop and execute Roboyo's UK public sector growth strategy.

Identify and prioritise target organisations, buying centres and market segments across the UK public sector.

Create strategic account plans based on market potential, procurement routes, stakeholder priorities and Roboyo's capabilities.

Determine the most effective initial market focus, whether targeting specific public sector segments or pursuing opportunities across the wider market.

Build a balanced portfolio of strategic, mid-sized and emerging opportunities.

Work with the Growth Director and Northern Europe CBO to align public sector activity with Roboyo's wider growth strategy.

Help strengthen Roboyo's brand, credibility and market presence within the UK public sector.

NEW BUSINESS DEVELOPMENT

Generate approximately 60% of revenue from new-logo clients and 40% from existing account growth.

Build relationships with senior decision-makers, influencers, procurement stakeholders and operational leaders.

Develop opportunities through personal networks, direct prospecting, marketing campaigns, technology partners, framework providers, industry events and referrals.

Engage effectively with senior public sector stakeholders, including CIOs, CDOs, CFOs, transformation directors, commercial directors and operational leadership.

Lead consultative discovery to understand organisational objectives, operational challenges, service pressures and transformation priorities.

Translate complex client needs into compelling automation, AI, process transformation and managed-service propositions.

Maintain momentum through long and complex public sector buying cycles.

COMMERCIAL OWNERSHIP

Ensure opportunities meet Roboyo's revenue, profitability, delivery and risk expectations.

Take responsibility for commercial negotiations, pricing strategy and opportunity governance.

Maintain accurate and timely opportunity, pipeline and forecast information within Roboyo's CRM.

Provide clear visibility of sales progress, risks, dependencies and likely commercial outcomes.

Close business on terms that protect both client value and Roboyo's target margins.

FRAMEWORK AND PROCUREMENT STRATEGY

Develop a strong understanding of the procurement routes available to Roboyo and its target clients.

Identify the public sector frameworks, dynamic markets and procurement arrangements Roboyo should join or access.

Build the commercial case for participation in relevant procurement frameworks.

Support or lead applications for new framework positions, working with internal bid, legal, commercial and delivery teams.

Develop Roboyo's presence and pipeline through routes including G-Cloud, Digital Outcomes and Specialists, Crown Commercial Service arrangements and other relevant national, regional or sector-specific frameworks.

Maintain relationships with framework providers, procurement bodies, commercial teams and potential prime-contractor partners.

Ensure Roboyo's framework listings, service descriptions, pricing and go-to-market propositions remain relevant and commercially competitive.

Identify alternative routes to market where Roboyo is not directly listed, including prime contractors, systems integrators, resellers, consultancies and technology partners.

BID LEADERSHIP

Lead public sector bids from qualification through submission, negotiation and award.

Coordinate contributions from sales, solution consulting, technical architecture, delivery, legal, finance, commercial and partner teams.

Lead or contribute to requests for information, invitations to tender, requests for proposal, framework call-offs, further competitions, direct-award opportunities, and competitive dialogue or negotiated procedures.

Create clear bid strategies, win themes, governance processes, responsibilities and delivery timelines.

Ensure submissions address buyer requirements, measurable outcomes, social value, delivery risk and value for money.

Make informed bid or no-bid recommendations based on strategic fit, win probability, commercial viability and delivery capability.

Lead client presentations, clarification sessions, demonstrations and commercial negotiations.

Capture lessons learned from successful and unsuccessful bids to improve future performance.

PROPOSITION DEVELOPMENT

Work with Roboyo's technical and delivery leadership to create compelling public sector propositions.

Help package Roboyo's capabilities into repeatable offerings aligned with public sector priorities.

Support the creation of relevant case studies, campaigns, thought leadership and sales collateral.

Bring market insight into Roboyo to inform service development, investment decisions and partner strategy.

Articulate the business and public-service value of automation and AI without relying solely on technical features.

Position services around measurable outcomes such as productivity, service accessibility, quality, compliance, employee experience and cost efficiency.

PARTNER-LED GROWTH

Develop joint opportunities with Roboyo's strategic technology partners, including Appian, Microsoft, UiPath, Anthropic, OpenAI and Automation Anywhere.

Build effective relationships with systems integrators, consultancies, prime contractors and framework partners.

Identify opportunities for Roboyo to act as a specialist delivery partner or subcontractor within larger public sector programmes.

Create clear joint propositions and account plans with relevant partners.

Represent Roboyo at public sector events, roundtables, conferences and partner activities.

CANDIDATE PROFILE

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The successful candidate will be a commercially driven public sector sales professional who combines market knowledge, relationship-building ability and disciplined sales execution.

They will be comfortable operating with sig