Senior Publisher Manager

Publisher Sourcing & Onboarding

• •Source and onboard publishers aligned with campaign requirements and internal quality benchmarks.
• •Evaluate publisher credibility, traffic sources, compliance standards, and integration readiness before onboarding.
• •Be selective about the partners we bring on: prioritize publishers who deliver consistent, quality traffic and can support
• •campaigns over the long term.
• •Reject traffic from emulators, SDK spoofing, or other questionable sources.
• •Coordinate publisher account setup and initial enablement as per internal guidelines.
• •Maintain onboarding documentation and partner records for all onboarded publishers.
• •Hand over onboarded publisher accounts to designated internal account managers after onboarding is complete.

Publisher–Campaign Matching

• •Before approaching partners, review each campaign's GEO, vertical, KPI, traffic source, target audience, volume, and quality
• •requirements.
• •Identify the publishers best suited to each campaign based on audience, GEO, traffic source, volume capability, and previous
• •performance (for example, for casino or betting campaigns, identify partners with the relevant audience, traffic, and track
• •record).
• •Build and maintain a clear understanding of who to approach, why, and which campaigns suit each publisher.
• •Proactively recommend suitable campaigns from the available offer list when a publisher is not ready to run their requested
• •campaign, while the wider team continues working on their wishlist.

Campaign Requirements & Feasibility

• •Gain a full understanding of each campaign's KPI, GEO, tracking, attribution model, payout, traffic restrictions, and quality
• •requirements before launch.
• •Ensure attribution models (such as CTA, VTA, or CTV) are clearly understood and communicated, so only publishers who can
• •support the required model are approached.
• •Perform campaign feasibility checks, validating publisher availability, traffic suitability, expected volumes, and technical
• •readiness.
• •Deliver a clear feasibility outcome within a reasonable timeframe, with a maximum target of one week. Where a campaign is
• •not feasible, communicate this promptly to the Account Manager so they can move forward.

Publisher Relationships

• •Build deep, trust-based relationships so publishers are willing to test campaigns on your recommendation, even when a
• •campaign is not an exact match for their initial request.
• •Maintain regular contact with key publishers through scheduled calls and, where possible, in-person meetings.

Payout & Margin Negotiation

• •Negotiate publisher payouts that keep publishers motivated while maintaining a healthy margin for the company.
• •Set clear expectations with publishers on quality and delivery.

Account Management Coordination

• •Maintain regular communication with each Account Manager, sharing short, useful updates on campaign status, publisher
• •feedback, requirements, and any support needed.
• •Keep teams aligned so the company can respond quickly and efficiently to partner needs.
• •Share feasibility inputs and recommendations with internal teams.

Integrations & Platform Coordination

• •Work with API-based publishers, preferably on Affise.
• •Oversee publisher account setup, postback implementation, and integration testing.
• •Coordinate integration timelines and troubleshooting with internal technical and operations teams