Senior SEO Executive

About VasyERP

VasyERP is one of India's leading AI-powered ERP and Business Management Software providers, helping 17,000+ businesses streamline operations across Retail, Manufacturing, Distribution, FMCG, Garment, Supermarket, Pharmacy, and more. We are looking for a Senior SEO Executive to drive organic growth across multiple digital properties.

Role Overview

Own and execute end-to-end SEO strategy including technical SEO, on-page SEO, off-page SEO, content SEO, AI search optimization, reporting, and cross-functional collaboration.

Key Responsibilities

• •Develop and execute SEO strategies and roadmaps.
• •Perform keyword research and competitor analysis.
• •Conduct technical SEO audits and resolve crawl, indexing, Core Web Vitals, schema, sitemap, robots.txt, redirects and canonical issues.
• •Optimize titles, meta descriptions, URLs, internal linking, images and content.
• •Create SEO briefs and guide content writers.
• •Implement AI Search Optimization (AEO/GEO) for ChatGPT, Gemini, Claude and Perplexity.
• •Build quality backlinks, digital PR and local citations.
• •Optimize Google Business Profile and Local SEO.
• •Track performance using Google Analytics 4, Google Search Console, Looker Studio, SEMrush and Ahrefs.

Required Skills

• •Technical SEO
• •On-page SEO
• •Off-page SEO
• •Programmatic SEO
• •International SEO
• •Local SEO
• •Structured Data
• •Core Web Vitals
• •Keyword Research
• •HTML/CSS Basics
• •WordPress
• •Google Analytics 4
• •Google Search Console
• •Google Tag Manager
• •Looker Studio
• •SEMrush
• •Ahrefs
• •Screaming Frog
• •Microsoft Clarity
• •AI Search Optimization

Preferred Qualifications

Bachelor's degree in Marketing, IT, Computer Science, or a related field. Experience with SaaS, ERP, or B2B websites and international SEO projects is preferred.