Senior Strategist (Strategic, Creative), US East Coast Based

About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.

You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.

Reporting to : Strategy Director

What You’ll Be Doing

💡 Strategic Campaign Development

Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs

Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals

Write high-quality briefs and strategic decks that inspire both clients and creators

📊 Insights, Data & Measurement Strategy

Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs

Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation

Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

🔍 Trend Forecasting & Cultural Analysis

Handle cultural listening, market research, and platform trend tracking within the beauty category

Translate emerging insights into actionable campaign ideas and brand opportunities

Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

📞 Client Engagement & Strategic Advisory

Join client calls to present strategic recommendations and explain the “why” behind campaign decisions

Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback

Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

What You Bring

🔑 Strategy Experience in the Creator Space

4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand

Experience implementing / using AI tools into your workflows.

Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube

💄 TikTok Fluency

Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.

Able to translate brand identities into authentic, scroll-stopping creator content

📈 Data-Driven Thinking

Comfortable working with performance metrics, audience data, and platform insights

Ability to structure frameworks, make data actionable, and present performance narratives clearly

✍️ Creative & Commercial Acumen

Exceptional brief-writing, storytelling, and presentation skills

Strong client presence with the ability to articulate ideas confidently and drive strategy forward.

What Makes You Stand Out

A hybrid thinker who blends logic with creativity, intuition with structure

Experience owning strategy across multiple live campaigns and strategic touchpoints

Passion for beauty, social culture, and pushing the boundaries of what creator content can do

Benefits

• 🌎 We’re a remote-first team , giving you the flexibility to work from wherever you do your best work
• 🌴 Annual Time Off: 25 days PTO + bank holidays, 3 wellness days, and paid sick leave each year
• 📚 Growth: Annual Learning & Development budget to invest in your skills.
• 💰 Rewards: Annual bonus scheme to recognise great work
• 🩺 Healthcare coverage for US-based team members

AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

💟 Support

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