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Sparbernstein

Senior Technical SEO & AEO Manager

New York, New York

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hirly's read of this role

Seniority
Lead / management
Country
US
Work mode
On-site / unstated
First seen by hirly
20 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

The Law Offices of Spar & Bernstein, P.C. is seeking an experienced Senior Technical SEO & AEO Manager to lead our website's technical performance, organic search strategy, and visibility across traditional and AI-powered search platforms.

Our website is built on WordPress, hosted on AWS, and utilizes Cloudflare for performance and security. We are looking for a strategic, technically skilled professional who can independently audit, optimize , and improve our website.

This is a hands-on role. The ideal candidate must be able to identify technical issues, develop solutions, and personally implement improvements—not simply provide recommendations to outside developers or agencies.

Key Responsibilities

Technical SEO & Website Development

Conduct comprehensive technical SEO audits and independently implement fixes and improvements.

Manage and optimize our WordPress website, including themes, plugins, templates, and site functionality.

Troubleshoot technical issues involving WordPress, AWS hosting, Cloudflare, caching, and website performance.

Improve Core Web Vitals, page speed, mobile usability, crawlability, and indexing.

Resolve broken links, redirects, duplicate content, canonicalization issues, structured data errors, and technical SEO issues.

Maintain website health and coordinate secure updates, testing, and deployments.

SEO, AI Search & AEO/GEO Strategy

Develop and execute a comprehensive organic search strategy across our immigration and personal injury practice areas.

Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives to improve visibility across Google AI Overviews, Google AI Mode, ChatGPT Search, Perplexity, and emerging AI-powered search platforms

Identify high-value conversational search queries and legal questions that present opportunities for AI-generated answers, citations, and traditional organic traffic.

Develop strategies to strengthen the firm's topical authority, attorney expertise , credibility, and online presence.

Content Strategy & Website Optimization

Conduct keyword research, competitor analysis, and content gap assessments to identify organic growth opportunities.

Recommend new practice-area pages, landing pages, FAQs, articles, and educational resources based on search demand and business value.

Perform comprehensive website content audits and identify pages to update, consolidate , redirect, restructure, or remove.

Improve website navigation, URL hierarchy, internal linking, and overall content organization.

Collaborate with the marketing and legal teams to develop authoritative, accurate , search-optimized content.

Identify opportunities to repurpose existing video and educational content to increase organic visibility.

Required Qualifications

5–8+ years of professional SEO experience , including advanced technical SEO expertise .

3+ years of hands-on WordPress development experience , with demonstrated ability to independently implement technical changes.

Strong proficiency in HTML, CSS, JavaScript, PHP, and WordPress architecture.

Experience with AWS hosting environments and Cloudflare , including caching, performance optimization, CDN configuration, and troubleshooting.

Advanced knowledge of crawling, indexing, structured data, site architecture, Core Web Vitals, and technical SEO best practices.

Experience with content strategy, keyword research, competitor analysis, and large-scale website optimization.

Proven ability to independently manage technical projects from diagnosis through implementation, testing, and performance evaluation.

Original posting on Sparbernstein's site ↗

Listed on hirly, a job board. hirly is not the employer: Sparbernstein is hiring for this role.

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