Senior User Researcher - Personal buying experience (f/m/d)

Personal Buying experience

Senior UX Researcher

Job description

In a nutshell

Senior UX Researcher (IC3)

Internal

Location: Lille

Timing: ASAP

Context & project

Decathlon’s mission is to bring people together through sport and make wellbeing accessible for all. To make this mission a reality, Decathlon relies on In-Store teammates who embody the human touchpoint between our brand and our customers, and are key enablers of Store business. This is exactly where your mission comes in: unlocking a deep understanding of our in-store teammates to identify key pain points and turn them into clear business opportunities. Working in a dynamic omnichannel context, you will partner closely with product teams to guide the creation of simple, efficient, and field-adapted experiences—enabling our teammates to be as impactful as possible with our customers while bridging the gap between user needs, business goals, and technological opportunities.

Digital plays a pivotal role in the quality of the connection built during moments shared between customers and teammates. How? By ensuring every In-Store Decathlonian works in an efficient and adapted environment that seamlessly supports their daily tasks.

Your mission

In this context, we’re looking for a UX Researcher to dive into In-Store behaviors and elevate the Personal Buying Experience . Your mission will be to uncover the needs and friction points of our teammates on the floor, identify and build strong opportunities, while supporting our product team in their craft.

As a User Researcher , you will enrich our User Knowledge and drive the tangible impact of your findings on our in-store tools. You will:

Decode the field: Conduct in-store observations to map the real-world practices, workflows, and pain points of our store teammates.

Guide decision-making: Turn qualitative and quantitative data into actionable strategic insights to shape the product roadmap.

Promote a User-first culture: Feed our team's knowledge repository to align Designers, Product Managers, and Tech leads with the reality on the shop floor.

Role & responsibilities

As a Senior Product Designer / Researcher, you will act as a key partner with cross-functional product teams to

influence and enlighten decisions , whether long-term strategy, quarterly roadmaps or day-to-day tactics

build a shared understanding / empathy of the current customer experiences

ensure that we identify and tackle the most relevant opportunities

build long-term impact (outcomes) rather than features (outputs)

build and feed a long term user and customer knowledge strategy

Craft / Core skills

Strategy & Framing - Support product decisions (product outcomes, opportunities, solutions) through research insights and Opportunity Solution Trees (OSTs) / Identify and prioritize research plans with stakeholders

Research / Problem Discovery - Uncover and refine opportunities through qualitative and/or quantitative research / Map end-to-end journeys & opportunity spaces / Make your findings easily accessible and understandable to your stakeholders (readouts, documentation, etc.) / Support teams to setup continuous discovery “habits” (eg. regular & holistic insights gathering, insights library, etc.)

Solution Discovery & Testing - Support designers & product trios by actively contributing to design critiques & test sessions / Provide research methodology guidance when needed

Inclusivity & Ethics - Craft research methodologies & outputs that fully include the diversity of our users and tackle possible biases

Behaviors / Soft skills

Influence - Work closely and proactively with all expertises (product, business, engineering, countries, etc.) to influence strategies, prioritization and discovery/delivery roadmaps

Cross-functional collaboration (functional management) - Involve your product teams and stakeholders throughout your research/design process, leveraging the right methods and/or storytelling, creating a safe environment for feedbacks

Design collaboration - Contribute to elevate the research practices, run and/or participate to collaborative design sessions with your peers across multiple teams (New Business Models, eCommerce, InStore, …)

Growth mindset - Proactively identify and build on your strengths and improvement areas, turn failures into positive learning lessons (for you and for others)

Behaviors / Soft skills

Influence - Work closely and proactively with all expertises (product, business, engineering, etc.) to influence strategies, prioritization and discovery/delivery roadmaps

Cross-functional collaboration - Involve your product team and stakeholders throughout your design process, leveraging the right methods and/or storytelling, creating a safe environment for feedbacks

Design collaboration - Contribute to elevate the design practice, run and/or participate to collaborative design sessions (co-design, design critiques) with your peers across multiple teams (New Business Models, eCommerce, …)

Growth mindset - Proactively identify and build on your strengths and improvement areas, turn failures into positive learning lessons (for you and for others)

Why join the In-Store adventure?

Here are a few challenges you may tackle if you join the In-Store adventure

Enhance the human bound - Simplifying complexity and leveraging store teams and management, building more and more quality time spaces between our customer and our teammate

Improve Store efficiency - Empower our teammates on the field, understand their pain-points and provide strong, efficient and scalable solutions

Reinforce the end-to-end, omni experience - Contribute to an high & amazing end-to-end experience for our customer, by designing the best digital experience for our teammates

Design the store of tomorrow - Leverage on digital to support the store evolution, and design the futur of our actual main touchpoint with the customer.

In-Store might be a perfect match for you if…

You want to support the teammates, and be at the heart of Decathlon's ecosystem

You love collaborating with a wide variety of expertises & stakeholders (your product team, but also people from eCom, Business, Countries, Sports, etc.)

You want to be part of a lovely & united team, always ready to help each other or share good laughs

You want to play a key role in transforming Decathlon’s stores !

WHAT WE OFFER

Flexible working: 2 days of remote work per week;

Work locations: Ability to work from any Decathlon Digital office in Lille, Paris, or Nantes;

High-quality gear: Equipment provided in line with your mission and our social commitments (Mac, Windows, or Chromebooks);

Global reach: A local project team within a worldwide network (offering international career opportunities);

Skill development: Continuous growth and support (diverse projects, technical certifications from year one, internal and external training, etc.);

Compensation package: Competitive package (employee profit-sharing, monthly/quarterly bonuses).

DECATHLON DIGITAL CONTEXT

What if technology allowed us to push the boundaries and take sports experiences to new levels? That's exactly our goal at Decathlon Digital! We are a team of 5,000+ experts in software engineering, product management, data, cloud, and cybersecurity, distributed across Paris, Lille, and Amsterdam. Together, we are creating the largest digital sports platform, leveraging tech innovation from design to value chain optimization, connected experiences and product second life.

Changing the game for good . We are in this for the love of sports. And like everything we love, we want it to last. That’s why we are embarking on a journey to create a more sustainable tech model, reducing our direct environmental impact while maintaining a safe, diverse, and inclusive space for all our people to learn and thrive together. Team up