Senior UX Designer, Amazon Advertising

We are seeking a Senior UX Designer who will lead the design of intelligent, multimodal experiences across voice-first devices - defining how customers interact with AI-powered surfaces through voice, visuals, and touch. The ideal candidate brings strong visual design craft and interaction design expertise to every surface, ensuring that screen-based moments are as polished, intuitive, and purposeful as the conversational experiences surrounding them. This role requires driving cross-organizational alignment, translating ambitious creative vision into shippable product, and establishing scalable design frameworks that bridge innovation with execution. We are looking for someone who demonstrates fluency in conversational AI, excellence in visual and interaction design, and the ability to influence product strategy through data-informed thinking and compelling storytelling to senior leadership.

• Key job responsibilities
• Drive design programs that span multiple organizations, device surfaces, and interaction modalities - establishing clear mechanisms for alignment, prioritization, and decision-making. Document design rationale, trade-offs, and recommendations. Build regular review cadences, prototype scalable design frameworks, and present to senior leadership to secure buy-in.

Create high-fidelity vision designs and interactive prototypes that demonstrate how AI-powered, context-aware capabilities can elevate customer experiences across voice-first devices. Identify strategic opportunities through landscape analysis and stakeholder research, and develop experience frameworks that inform product roadmaps and planning processes - including year plan priorities and Think Big workshops.

Translate bold creative concepts into actionable product requirements while navigating the unique constraints of voice-first hardware, on-device processing, and cloud-based AI services. Audit implementation quality, identify gaps in existing tooling and content pipelines, and advocate for solutions that maintain design integrity at scale. Partner with engineering teams to ensure proper implementation and with data science and ML teams to leverage appropriate models for personalization and multimodal rendering.

Use quantitative and qualitative data to validate design hypotheses, identify top-performing interaction patterns, and make evidence-based recommendations for iteration and scale across the device portfolio.

• About the team
• Our team shapes the customer experience across Amazon's voice-first and multimodal device surfaces - including Alexa, Fire TV, Fire Tablet, and beyond. We are pioneering intelligent, AI-powered experiences that feel native to each device context while delivering measurable value for customers and the business. We value designers who think strategically, bring exceptional visual and interaction design craft, communicate clearly, and can navigate ambiguity while maintaining high standards for quality and customer experience across every surface.

Basic qualifications

• - 7+ years of design experience
• - Experience with AI/ML technologies
• - Experience developing and driving projects with tight schedules and multiple dependencies
• - Experience presenting designs and collaborating with all levels of the organization
• - Experience in visual design demonstrated through design concepts, case studies, documentation, mockups and style guides
• - Knowledge of mobile and web design patterns and accessibility standards
• - Experience designing and prototyping with tools such as Figma, Adobe Creative Cloud, or similar

Preferred qualifications

• - Experience with voice interface, natural language or multimodal design
• - Experience in an online advertising role and have familiarity with advertising products and ad serving technologies
• - Experience demonstrating strong analytical abilities and confidence in the use of data
• - Ability to establish cross-organizational mechanisms and drive strategic initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

• USA, NY, New York - 151,600.00 - 205,000.00 USD annually
• USA, WA, SEATTLE - 137,800.00 - 186,400.00 USD annually