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Paulmillergroup

Social Media Coordinator

Lexington, Kentucky

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hirly's read of this role

Seniority
Mid level
Country
US
Work mode
On-site / unstated
First seen by hirly
14 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Are you an expert at creating content for Instagram and TikTok? Do you have an eye for what catches viewers' attention on social media? If so, we have a spot for you! We are looking for a talented Social Media and Content Marketing Manager to create and maintain a strong online presence for our company. Your role is to create content and implement online marketing strategies through social media accounts and other digital channels.

If you are a tech-savvy professional with an interest in communicating with clients through digital channels, we would like to meet you.

As a Social Media Coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brands. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

We are seeking a candidate with a well-rounded marketing background ideally including event activations and graphic design experience.

Responsibilities

Research audience preferences and discover current trends

Create engaging video, text, and image content

Design videos and graphics to sustain viewers’ curiosity and create buzz around new and existing products

Stay up to date with changes in all social platforms ensuring maximum effectiveness

Train co-workers to use social media in a cohesive and beneficial way

Facilitate online conversations with customers and respond to queries helping to route them to the proper team

Develop an optimal posting schedule, considering web traffic and customer engagement metrics

Oversee social media accounts’ layout

Suggest new ways to attract prospective customers, like promotions, and competitions

Create graphics and assets for various brands and company projects

Assist with setting up and operating at activations and company events as needed

Work within the marketing department and report social media analytics monthly

Fully immersed with all dealership marketing items

Requirements & Skills

Paid social media experience required

Proven work experience on social media platforms

Expertise in multiple social media platforms

Ability to deliver creative content (video, text, and image)

Strong familiarity with online marketing strategies and marketing channels

Ability to grasp future trends in digital technologies and act proactively

Proactive, works well / takes instruction, but also takes initiative

Excellent communication skills

Multitasking and analytical skills

Proficient graphic design skills

Ability to be a self-starter and bring ideas to the table on a consistent basis

Must have a valid drivers license

Benefits:

401(k)

Dental insurance

Employee discount

Flexible schedule

Health insurance

Paid time off

Schedule:

8-hour shift

Monday to Friday

Weekends as needed

Original posting on Paulmillergroup's site ↗

Listed on hirly, a job board. hirly is not the employer: Paulmillergroup is hiring for this role.

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