Paulmillergroup
Social Media Coordinator
Lexington, Kentucky
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hirly's read of this role
- Seniority
- Mid level
- Country
- US
- Work mode
- On-site / unstated
- First seen by hirly
- 14 Oct 2026
Derived automatically from the posting. Upload your resume above to see how the role scores against it.
the posting
Are you an expert at creating content for Instagram and TikTok? Do you have an eye for what catches viewers' attention on social media? If so, we have a spot for you! We are looking for a talented Social Media and Content Marketing Manager to create and maintain a strong online presence for our company. Your role is to create content and implement online marketing strategies through social media accounts and other digital channels.
If you are a tech-savvy professional with an interest in communicating with clients through digital channels, we would like to meet you.
As a Social Media Coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brands. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.
We are seeking a candidate with a well-rounded marketing background ideally including event activations and graphic design experience.
Responsibilities
Research audience preferences and discover current trends
Create engaging video, text, and image content
Design videos and graphics to sustain viewers’ curiosity and create buzz around new and existing products
Stay up to date with changes in all social platforms ensuring maximum effectiveness
Train co-workers to use social media in a cohesive and beneficial way
Facilitate online conversations with customers and respond to queries helping to route them to the proper team
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Oversee social media accounts’ layout
Suggest new ways to attract prospective customers, like promotions, and competitions
Create graphics and assets for various brands and company projects
Assist with setting up and operating at activations and company events as needed
Work within the marketing department and report social media analytics monthly
Fully immersed with all dealership marketing items
Requirements & Skills
Paid social media experience required
Proven work experience on social media platforms
Expertise in multiple social media platforms
Ability to deliver creative content (video, text, and image)
Strong familiarity with online marketing strategies and marketing channels
Ability to grasp future trends in digital technologies and act proactively
Proactive, works well / takes instruction, but also takes initiative
Excellent communication skills
Multitasking and analytical skills
Proficient graphic design skills
Ability to be a self-starter and bring ideas to the table on a consistent basis
Must have a valid drivers license
Benefits:
401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Paid time off
Schedule:
8-hour shift
Monday to Friday
Weekends as needed
Listed on hirly, a job board. hirly is not the employer: Paulmillergroup is hiring for this role.
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