Social Media Executive

Job Title: Social Media Executive

Job Level: Junior Level

Report to: AVP

Department: Marketing

Organisation: airpay money private limited ( https://www.airpay.money/ ) & airpay capital private limited ( https://www.airpay.capital/ )

Location: Chandigarh, Work from office.

Job Summary:

We're looking for a Social Media Executive with 4–5 years of hands-on experience who lives and breathes social - someone who spots a trending moment before it peaks, turns it into a scroll-stopping reel by lunch, and has the data chops to tell us exactly how it performed by evening. You'll own our social presence across Instagram, LinkedIn, YouTube, Instagram, and Facebook and other such platforms, driving both organic growth and paid campaign performance.

Prior experience in a Fintech/BFSI environment (good to have).

Key Responsibilities:

Strategy & Calendar Ownership

Build and execute monthly social media calendars for both brands and platform-specific organic/paid growth strategies. Own the content pipeline from ideation to publishing, ensuring a consistent cadence across all channels.

Content Creation & Brand Guardianship

Supervise the creation of copy, reels, static posts, carousels, and video scripts. Ensure every piece of content — whether a 7-second reel or a long-form LinkedIn post - is on-brand in voice, visual identity, and messaging.

Topicals & Moment Marketing

Be the team's radar for trending moments, pop-culture hooks, and calendar events. Conceptualise and ship reactive content (topicals, memes, trending audio reels) quickly without compromising brand tone.

Community Management

Oversee daily audience engagement - respond to comments, DMs, and mentions. Build and nurture active online communities around the brand, managing ORM with speed and empathy.

Influencer Marketing

Identify, outreach, and manage collaborations with micro and macro-influencers. Handle end-to-end coordination - from briefing and scripting to content approvals and performance tracking.

Analytics & Reporting

• •Track KPIs (engagement rate, reach, impressions, follower growth, conversions) using native insights and tools like Meta Business Suite.
• •Stay on top of algorithm changes, emerging formats, and platform-specific trends.
• •Present weekly/monthly/annually performance reports with actionable recommendations.

Cross-Functional Collaboration

Work closely with design, copywriting, PR, and sales teams to ensure social output is aligned with broader marketing campaigns, product launches, and company goals.

Required Qualifications:

• •Bachelor's/Master’s degree in Marketing, English, communications, or a related field.
• •4–5 years of hands-on experience in social media marketing, preferably in fintech, BFSI, or consumer-tech brands.
• •Proven track record of growing social handles organically and running paid campaigns with measurable results.
• •Strong instinct for topicals and moment marketing - you know what's trending and how to make a brand part of the conversation.
• •Excellent command over short-form video (reels, Shorts) - from concept to scripting to performance analysis.
• •Working knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and social analytics/scheduling tools.
• •Sharp copywriting sensibility - comfortable writing in English and Hinglish for diverse Indian audiences.
• •Ability to work in a fast-paced environment, manage multiple deliverables, and meet tight deadlines.

Good to Have

• •Experience working on brand launches or new-to-market products.
• •Familiarity with SEO/ASO basics and how brand feeds into broader digital marketing.
• •Basic understanding of design tools (Canva, Figma) for quick mock-ups and creative briefs.
• •Prior experience in a startup or high-growth environment.