Social Media Executive

About BJAK

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

The Role

We are looking for a highly creative and internet-savvy Social Media Executive who lives and breathes social media culture. This role requires someone who immediately understands viral content, memes, trending topics, internet language, and knows how to turn them into engaging brand content. This person should deeply understand how different platforms work, know how to ride trends quickly, and have a strong sense of humour, timing, and audience engagement.

What You’ll Do

Manage and grow the company’s social media presence across platforms such as TikTok, Instagram, Threads, X/Twitter, Facebook, LinkedIn, and others

Monitor daily social media trends, viral topics, memes, and internet conversations

Create fast, relevant, and engaging content around trending topics while maintaining brand image

Write witty, humorous, and relatable captions/content that resonate with online audiences

Develop creative social media campaigns and content ideas

Plan and execute content calendars

Engage with online communities, comments, and audience interactions

Work closely with design/video teams to produce content quickly and effectively

Understand different audience behaviours across different social media platforms

Analyse social media performance and optimise content strategy based on engagement and reach

Stay updated on platform algorithm changes, content trends, and emerging social media culture

What We’re Looking For

Strong understanding of social media platforms and internet culture

Excellent writing and communication skills in English

Strong sense of humour, creativity, and storytelling

Fast thinker with strong awareness of current trends and viral content

Ability to create content that feels organic, relatable, and engaging

Familiar with meme culture, online communities, and trending conversations

Able to react quickly to trending topics and produce content in a timely manner

Experience managing brand social media accounts is an advantage

Comfortable working in a fast-paced environment

Basic design, video editing, or content creation skills are a plus

Bonus: Personally create content on TikTok/Instagram/Threads/X or grow pages organically

Location

This role is based in Malaysia . This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.

Language

English is our main working language across global teams. Strong English communication is required.

Interview Process

Our process is designed to move fast:

Portfolio review

Online assessment or practical task

Role-specific interview

CEO / Final Interview

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.