Social Media Executive

Function: Marketing

Designation: Social Media Executive

Location: Ahmedabad

Experience: 1–3 Years

Reporting To: Senior Manager Creative Content & Social Media

About the Role

We are looking for a creative, social-media-savvy Social Media Executive who understands beauty, fashion, pop culture and digital trends. The person will be responsible for managing RENEE Cosmetics' day-to-day social media presence, creating engaging content, identifying trends, coordinating with internal and external stakeholders, and driving meaningful engagement across platforms.

Key Responsibilities

1. Social Media Management

• •Manage day-to-day social media activities across Instagram, Facebook, YouTube, Snapchat and other relevant platforms .
• •Develop and maintain monthly/weekly social media content calendars.
• •Schedule and publish posts, Reels, Stories, carousels and other formats.
• •Ensure consistency in brand tone, visual identity and messaging across platforms.
• •Monitor comments, DMs, mentions and community interactions.

2. Content & Creative

• •Ideate engaging and platform-native content around products, launches, campaigns, trends and occasions.
• •Work closely with the creative team to develop Reels, memes, carousels, Stories and short-form videos .
• •Write compelling captions, hooks, CTAs and social copy.
• •Identify opportunities to create trend-led and reactive content .
• •Ensure content is relevant to the target audience and aligned with beauty and lifestyle trends.

3. Trend & Competitor Tracking

• •Stay updated with the latest Instagram/Reels trends, audio, memes, formats, creators and social conversations .
• •Track competitors and leading beauty/fashion brands to identify content opportunities.
• •Regularly share trend insights and recommendations with the marketing team.
• •Identify opportunities for RENEE to participate in relevant cultural and social trends.

4. Influencer & Creator Coordination

• •Coordinate with the Influencer Marketing team for creator-led content.
• •Support influencer campaigns by sharing briefs, tracking content deliveries and ensuring content goes live as planned.
• •Identify emerging/micro creators and trending content creators relevant to the brand.
• •Repurpose high-performing influencer content across brand social channels.

5. Community & Engagement

• •Build an active and engaged social media community.
• •Respond to comments, DMs and customer queries in a timely and brand-appropriate manner.
• •Monitor customer sentiment and identify recurring feedback or conversations.
• •Escalate customer complaints/issues to the relevant teams wherever required.

6. Performance & Analytics

• •Track key social media metrics such as:
• •Reach & impressions
• •Engagement rate
• •Followers growth
• •Reel/video views
• •Shares & saves
• •Profile visits
• •Community engagement
• •Prepare regular social media performance reports.
• •Analyse content performance and recommend improvements.
• •Identify high-performing content formats and replicate successful content themes.

7. Campaign & Launch Support

• •Support social media execution for new product launches, campaigns, offers, festivals and brand initiatives .
• •Coordinate with Marketing, Design, Influencer Marketing, E-commerce and other teams for timely execution.
• •Ensure campaign communication is consistent across all social touchpoints.

Key Skills & Competencies

• •Strong understanding of Instagram, Reels, Stories and short-form content .
• •Excellent knowledge of current social media trends and digital culture.
• •Strong creative thinking and ability to generate fresh content ideas.
• •Good copywriting and communication skills.
• •Basic understanding of social media analytics and insights.
• •Ability to work in a fast-paced, highly creative environment.
• •Strong coordination and execution skills.
• •Good understanding of the beauty, cosmetics, fashion and D2C ecosystem will be an advantage.
• •Basic knowledge of Canva, CapCut or other content creation tools is preferred.

Candidate Profile

• •1–3 years of experience in Social Media / Digital Marketing / Content Marketing.
• •Experience with a D2C, Beauty, Cosmetics, Fashion, FMCG or Lifestyle brand will be preferred.
• •Should have a strong understanding of what works organically on social media.
• •Should be highly active on social platforms and naturally curious about emerging trends.
• •Portfolio/showcase of social media work, Reels or campaigns will be an advantage.

Key Performance Indicators (KPIs)

• •Growth in organic reach and engagement.
• •Engagement rate across social platforms.
• •Growth in followers and active community.
• •Reel/video views, shares and saves.
• •Consistency and timeliness of content execution.
• •Performance of trend-led and campaign content.
• •Quality and quantity of content ideas generated.
• •Community response and engagement.
• •Contribution to overall brand visibility and social media growth.