Social Media Lead for Talent

About the Role

Social media is the highest-leverage item we can do behind our top talent.

We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.

What You'll Do

Strategy & Research

Develop bespoke social strategies for top-tier Playbook talent

Research viral trends, algorithm changes, and new platform features across Instagram and TikTok

Track and analyze performance of our top talent weekly

Run weekly viral content analysis and distribute insights to the team

Publish a recurring newsletter on social trends relevant to our creator verticals

May do community calls / webinars

Feedback and support for paid ad creative

Support with curriculum and creator training

Creator Playbooks

Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork

Build challenge marketing kits in the same format

Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.

Develop mastery of what to post for lead generation vs. conversion — and teach it

Cover ad creative strategy, since most paid is amplified organic

Editing & Production Guidance

Stay current on the best editing tools and techniques

Coach creators and CMs on how to edit better — speed, hooks, retention

Growth Tracking

Own social growth tracking for our top 50 creators

Surface the biggest opportunities and the biggest gaps each week

Who You Are

You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream

You've developed content strategy for creators, brands, or talent at scale

You can distill complex strategy into simple, actionable templates that a creator can execute without a second question

You understand the organic-to-paid funnel and can think across both

Bonus: you're AI-savvy and excited about building tools that scale this work

Comfortable working across fitness, wellness, and lifestyle verticals

How This Role Works

Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big.

Team

1 key hire to start, with support to be determined. We're looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.