Social Media Manager

ABOUT FILSON

In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available. Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service. We don’t work in silos but rely on open collaboration. It’s a jackknife mentality – the ability to accomplish more than what’s asked of you – that defines our culture of versatility and perseverance. Our outfitter mindset is deliberate and strategic. We are a small company, on purpose. We’re the ones doing the work, from product design and marketing, to cutting, sewing, and restoration. With more than 125 years under our belt, we still have a start-up mentality. Driven by an independent spirit and an uncompromising attitude that demands we lead with conviction.

ABOUT THE ROLE

Filson is seeking an experienced and driven Social Media Manager to lead the strategy and execution of our social media presence across all owned and emerging channels. This role is equal parts strategist, creative partner, and community builder—responsible for strengthening brand affinity, expanding reach, and delivering measurable engagement. You will oversee day-to-day channel management, lead the development and execution of a social-first content strategy, and spearhead an influencer and creator program to grow Filson’s presence beyond owned platforms. Collaboration across internal departments—including brand marketing, creative, PR, e-commerce, and product—is key to success.

KEY RESPONSIBILITIES

Lead the development and execution of Filson’s social media strategy for Meta (IG, FB), TikTok and Pinterest and any new/emerging channels as they develop, inclusive of key KPIs and the strategies/tactics Filson should employ to reach them

Collaborate with Filson Content and Creative to develop content for all Filson social channels, that ensure we reach the key KPIs

Publish all content to Filson social channels

Provide weekly reporting on Filson social channel key KPIs and provide Filson Content/Creative with insights from past creative to help drive future content

Monitor trends and platform updates to ensure Filson remains at the forefront of social innovation

Develop and execute Filson’s influencer program to help drive external Filson reach and awareness. Where appropriate, can also drive reach within our channel. Influencer list developed in collaboration with Content/Creative. Inclusive of pure product and paid efforts, along with affiliate where appropriate. Program architecture, quantity of influencers and pacing of content TBD. Program to drive product interest through highlighting seasonal key products

Identify, vet, negotiate, and manage influencer relationships/contracts and performance

Track and report on influencer program ROI and engagement metrics

Attend photo shoots and other content capture opportunities to capture social-first content (video, reels, bts,etc) and/or self-content-capture for Filson’s social channels

Drive the community management inside Filson’s owned social channels

Lead and oversee community engagement efforts across all platforms, including moderation, customer interaction, and responding to brand mentions

Cultivate a passionate and loyal community that champions the Filson brand and lifestyle

Monitor social sentiment and surface feedback and insights to internal stakeholders

PREFERRED QUALIFICATIONS

6-8 years of experience managing social media for a lifestyle or fashion brand

Proven success building and executing social strategy across multiple channels

Strong experience developing influencer partnerships and managing creator relationships

Proficient in social analytics and reporting tools

Deep understanding of social-first content production and performance storytelling

Excellent communication skills and a collaborative, cross-functional working style

A passion for the outdoors, craftsmanship, storytelling, and heritage brands

Experience capturing social first content “in the field”

Photography or video editing skills

Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.

Salary range:

$80,168.40 — $86,000 USD