Social Media Manager

Job Description:

ONNI Group is hiring a Social Media Manager in Vancouver. This position leads the overarching organic social media strategy and day-to-day channel management for Onni’s corporate brand, with a focus on content creation, brand growth, and community engagement. The role seeks a confident individual with a knack for brand and storytelling.

Join one of the largest privately owned real estate companies in North America.

For over half a century, we’ve been building communities for people to live, work, and play — spanning real estate development and construction, commercial property ownership and management, hospitality, and a growing presence in venture capital and technology. Our expertise reaches across major North American cities including Los Angeles, Seattle, Chicago, Phoenix, Toronto, and Vancouver. To date, we’ve developed, built, and now own or manage well over 50 million square feet of residential, office, retail, and industrial space — including more than 15,000 homes and 11,200 rental apartments — with another 28 million square feet underway across our markets. Employing thousands of people across North America, Onni continues to diversify beyond our real estate roots, including through Grey Owl, our technology company delivering managed IT, AI-driven security, and smart building solutions to commercial properties across North America.

In 2009, Onni entered the hospitality space with Level Hotels & Furnished Suites, and our portfolio has since grown to various hotels in Vancouver, Chicago, and Seattle, with plans to add and grow more. We’ve also expanded into dining, with restaurant concepts including Capo & The Spritz and Solette in Vancouver and Chicago, Fora in Chicago’s Fulton Market, and Dialtone, our coffee-by-day, wine-by-night concept.

At Onni, you’ll learn from experienced professionals across every part of our business, take on real responsibility early, and have clear room to grow — whether your path is in commercial real estate, hospitality, or the technology and innovation shaping what comes next.

Perks & Benefits:

Onni operates a full-time, work-from-the-office culture — vibrant, dynamic, and fun, with an open floor plan built on our belief in the strength of in-person interaction and collaboration. We do not offer remote or hybrid work arrangements, although employees do enjoy the added perk of up to three work-from-home days per month, depending on business needs. We take pride in our office culture, and our team members enjoy ONNI’s open-floor environment, complete with a fantastic kitchen and lunch area with espresso and coffee machines and appliances, and a 24-hour gym — just steps away from Vancouver’s vibrant Yaletown and Downtown neighbourhoods, and a short walk from the Granville and Yaletown-Roundhouse (Canada Line) SkyTrain stations. Employees also enjoy an exciting calendar of employee events throughout the year — including quarterly team-building events, Pemberton trips, summer boating days, sports day, an annual holiday party, watch parties for major sporting events like FIFA and the Olympics, and other seasonal celebrations throughout the year, plus early office closures before statutory holidays and weekends, along with regular office events like food trucks and local favorites, and the following perks and benefits::

• •Competitive pay and a comprehensive benefits package.
• •Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.
• •Annual education allowance.
• •Generous referral program.
• •Fun and collaborative company culture with lots of team-building events.
• •Local discounts at restaurants, clothing stores, personal training, and more.
• •Free access to a fully equipped gym.
• •Friends and Family rates for hospitality brands.

What You Will Do

• •Lead the overarching social media strategy and organic channel management across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X, driving brand growth, engagement, and community development
• •Develop and execute data-driven content strategies that increase brand awareness, audience engagement, and platform performance across key social channels
• •Explore and apply AI tools to support content ideation, editing, reporting, and workflow efficiency, while ensuring all AI-assisted content is accurate, on-brand, and aligned with company guidelines
• •Edit, shoot, and publish high-quality, on-brand social content, including short-form video, photo, and graphics, tailored to each platform and its trends
• •Build and oversee content calendars, ensuring consistent, timely publishing and messaging that is accurate, thought through, and relevant across all platforms
• •Oversee social-first campaign execution from concept through publishing, balancing brand objectives, platform trends, and audience insights to deliver high-performing content
• •Own social reporting and performance analysis through weekly and monthly analytics, leveraging insights to optimize content strategy, identify growth opportunities, and improve KPIs
• •Set realistic goals and targets for MOM/YOY growth and measure results by channel and project
• •Actively engage with followers and monitor community conversations, including comments, direct messages, and mentions, in line with brand voice
• •Partner closely with PR, Leasing, Sales, and the broader marketing teams to amplify campaigns, maximize creator and user-generated content (UGC), and ensure cohesive cross-channel storytelling
• •Capture and showcase company news, projects, events, and employer brand content, working with internal teams and property teams to source photo and video assets
• •Manage and mentor social media team members, designers, interns, and external partners (freelancers, creators, photographers, videographers), overseeing content execution and day-to-day workflows
• •Scope freelancer and creator work, negotiate rates, and brief in project requirements and strategy
• •Ensure all content aligns with brand guidelines and platform and industry best practices, and provide feedback and direction for brand templates
• •Stay current on social platform updates, algorithm changes, trends, and competitor activity, and apply learnings to the content strategy
• •Digital Learning: providing industry insights, creating best practice documents, and mentoring other marketing team members on social media initiatives

What You Will Bring

You are:

• •Exceptionally good at prioritizing, time managing, and multi-tasking
• •Highly self-motivated and detail-oriented
• •A self-starter, looking to make an impact at a growing and diversifying company
• •Creative, with a sharp eye for emerging trends and the ability to apply them in ways that bring Onni’s brand and message to life
• •Able to excel under pressure, and can handle sudden changes in plans
• •Able to meet deadlines
• •Positive and upbeat in your general demeanor
• •An excellent communicator, with both internal stakeholders and external parties
• •Willing and able to teach and share social media and AI knowledge with key stakeholders across the business
• •Resourceful in problem-solving situations
• •Decidedly trustworthy and accountable
• •Willing to ask questions and seek out information as necessary

You have:

• •An extensive knowledge of organic social media best practices and platform trends across TikTok, Instagram, Facebook, LinkedIn, YouTube, and X
• •Experience in social media or content marketing roles at management level
• •A post-secondary school diploma/degree (Marketing, Communications, or Business concentrations an asset)
• •A strong portfolio of social content you have created, with demonstrated growth in followers and engagement
• •The ability to take data analysis and reporting, and convert to real world trends, meanings, and solutions
• •Hands-on experience with social analytics and scheduling tools (e.g., Later, Meta Business Suite, native platform analytics)
• •Excellent project management skills,