Social Media Manager

Social Media Manager

(Group Role | Education Brands | Agency-friendly | Consumer-brand mindset)

At Universal Education , social media isn’t just about posts and reels — it’s about building communities, shaping perception, and driving trust at scale .

We’re looking for a Social Media Manager who can think like a brand custodian , act like a growth marketer , and collaborate like an agency partner — someone who’s ready to own the social media universe across one of India’s most diverse education portfolios.

If you’ve spent years inside an agency, juggling multiple brands and clients — or you’ve been running social for a consumer brand with high expectations — this role gives you scale, ownership, and impact .

What You’ll Own

This is a group-level leadership role , responsible for shaping and driving social media strategy across:

• •All Stellarworld School campuses
• •All Universal Schools
• •Other K–12 brands under Universal
• •Colleges under Universal Education
• •Universal SkillTech University

Each brand has its own personality. Your job?

Create one strategic backbone — while letting every brand sound like itself.

• •What You’ll Do Own the big picture: Define and drive the overall social media vision and strategy across brands
• •Lead through agencies: Manage, brief, challenge, and partner with external social & creative agencies (this is non-negotiable)
• •Keep brands sharp: Oversee content calendars, storytelling, and tone — ensuring consistency without killing creativity
• •Be present where it matters: Guide and review social coverage of school, college, and university events
• •Make data your co-pilot: Track performance, dig into insights, and optimise content and campaigns for impact
• •Protect the brand: Ensure timely community engagement, issue management, and reputation hygiene
• •Collaborate like a pro: Work closely with internal marketing, design, and leadership teams
• •Scale influence: Oversee influencer collaborations and evaluate what actually moved the needle
• •Who You Are 8+ years in social media / digital marketing
• •Have worked closely with agencies — either as a client or from inside an agency (mandatory)
• •Comfortable managing multiple brands at once without dropping quality or sanity
• •Deep understanding of Instagram, Facebook, LinkedIn , performance metrics, and platform behaviour
• •Strong at storytelling + structure — creative, but never chaotic
• •A natural planner, clear communicator, and confident leader
• •Why This Role Is Different Real ownership — not just execution
• •Portfolio scale — schools, colleges, universities, multiple audiences
• •Creative + strategic balance — you’re not just managing feeds, you’re shaping narratives
• •Perfect crossover role for agency professionals ready to go in-house