Social Media Officer

Social Media Officer

• Classification: Institutional Support
• Reports To: Manager – Digital Marketing

Location: Saad Al Abdullah, Kuwait

About The American International University

American International University (AIU) is a private institution in Kuwait, founded in 2019, offering undergraduate programs in Engineering and Computing, Architecture and Design, Business, Arts and Sciences, and Education. The programs are delivered in English and follow the American model of higher education. AIU serves a community of more than 4,000 students and is implementing the RISE Strategy 2026–2030, a five-year institutional transformation strategy anchored in research development, international accreditation, student success, employability, and community engagement.

For more information, visit: www.aiu.edu.kw

Key Responsibilities

Research viral trends, emerging content formats, and platform best practices.

Develop creative content concepts for university events, campaigns, student life, academics, and institutional initiatives.

Create social media designs using tools such as Canva, CapCut, and other design/video software.

Provide live social media coverage during events, including stories, reels, short-form videos, and real-time updates.

Manage and execute the approved social media content calendar across all platforms.

Coordinate regularly with university departments and the Events team to identify upcoming activities, achievements, announcements, and success stories.

Write engaging captions, copy, and social media messages in both English and Arabic.

Collaborate with students, faculty, and staff to produce authentic and engaging content.

Plan, film, and coordinate short-form video content for Instagram, TikTok, LinkedIn, and other platforms.

Work closely with designers and videographers to ensure timely content production.

Monitor engagement, respond to comments and messages when required, and escalate inquiries where appropriate.

Track content performance and recommend improvements based on analytics and audience insights.

Ensure brand consistency across all published content.

Stay informed on competitor activity and higher education marketing trends.

Support photography and content collection during campus activities and special events.

Assist with campaign planning, promotional initiatives, and marketing activations throughout the academic year.

Minimum Qualifications

Education

Bachelor’s degree in Marketing, Communications, Media, Journalism, Public Relations, Digital Marketing, or a related field.

Experience

2 years of relevant experience in social media management, digital marketing, content creation, communications, or a similar role.

Experience managing social media accounts for an organization, brand, university, or similar institution.

Demonstrated experience creating short-form video content, including Reels, TikTok, Stories, and other social-first formats.

Experience covering events and producing real-time social media content.

Experience working with content calendars and coordinating with internal teams, designers, photographers, and videographers.

Skills and Competencies

Strong written and verbal communication skills in English and Arabic.

Strong understanding of Instagram, TikTok, LinkedIn, and other major social media platforms.

Proficiency in Canva, CapCut, and similar content creation tools.

Strong copywriting and storytelling skills.

Ability to create engaging short-form video content.

Strong photography and basic video production skills.

Understanding of social media analytics, engagement metrics, and content performance.

Strong organizational and time-management skills.

Ability to work in a fast-paced environment and manage multiple content requirements simultaneously.

Strong attention to detail and understanding of brand guidelines.

How to Apply

Interested candidates should visit the Job Opportunities section on our website and submit a resume and cover letter via: https://aiu.edu.kw/careers/jobs

Applications will be reviewed on a rolling basis until the position is filled. The successful candidate is expected to commence employment immediately.

AIU is an equal opportunity employer committed to academic excellence, professional integrity, and the principled governance of Kuwaiti higher education.