Social Media Specialist - GA

Description

Position Overview:

The Social Media Specialist is a creative, strategic, and highly organized digital content professional responsible for developing, executing, and optimizing social media content across multiple platforms and brands in support of senior leadership.

This role is responsible for translating sermons, teachings, leadership insights, ministry initiatives, and other meaningful moments into compelling digital content that strengthens brand visibility, expands audience reach, drives engagement, and communicates messages with clarity and impact.

The Social Media Specialist supports an established portfolio where each lane serves a distinct audience and carries unique messaging priorities. This position must understand those distinctions while maintaining consistency with established standards and the broader organizational vision.

This role requires more than the ability to publish content. The Social Media Specialist must demonstrate creative intuition, strong storytelling capabilities, technical proficiency, and a working understanding of digital audience behavior. The ideal candidate recognizes opportunities to transform existing content into meaningful digital experiences while proactively developing fresh concepts that increase visibility, engagement, and audience connection.

Working collaboratively with leadership, creative teams, production personnel, and other stakeholders, the Social Media Specialist manages content calendars, develops and publishes platform-specific content, monitors community engagement, evaluates performance, and recommends improvements that strengthen digital effectiveness.

Success in this position requires an individual who is equally comfortable thinking strategically and executing independently, managing multiple priorities, responding to emerging opportunities, and consistently delivering high-quality work in a fast-paced, high-visibility environment.

Core Competencies

• •Social Media Strategy & Audience Growth: Demonstrates the ability to develop and execute social media strategies that increase brand visibility, audience engagement, platform reach, and digital influence while aligning content with established organizational and brand objectives.
• •Creative Storytelling & Content Development: Possesses strong creative instincts and the ability to identify compelling moments, develop engaging narratives, and transform sermons, teachings, events, and other source material into relevant, platform-specific digital content.
• •Digital Platform & Technical Proficiency: Demonstrates working knowledge of major social media platforms, content creation tools, publishing systems, video editing applications, and platform-specific practices that influence content performance and discoverability.
• •Content Planning & Project Execution: Effectively manages multiple content calendars, production timelines, publishing schedules, deliverables, and competing priorities while maintaining organization, accuracy, and consistent follow-through.
• •Analytics & Performance Optimization: Understands social media performance indicators, interprets audience and engagement data, identifies trends, and applies insights to improve content effectiveness, audience growth, and overall digital strategy.

Character Traits

• •Creative: Demonstrates imagination, curiosity, and originality while consistently identifying fresh approaches to communicating messages, presenting content, and engaging digital audiences.
• •Proactive: Anticipates content needs, recognizes opportunities, takes initiative, and moves assignments forward without requiring excessive direction or follow-up.
• •Detail-Oriented: Maintains exceptional attention to messaging, spelling, grammar, visual presentation, brand consistency, publishing accuracy, and content quality.
• •Teachable: Receives feedback, coaching, creative direction, and correction with humility and professionalism, demonstrating a willingness to refine ideas, improve execution, and collaborate effectively.
• •Discerning: Exercises sound judgment, confidentiality, emotional intelligence, and professional discretion when handling sensitive information, managing public-facing communication, and supporting senior leadership.

Spiritual Responsibilities

• •Demonstrate an uncompromised commitment to Change Church's vision, values, core beliefs, and statement of faith.
• •Be an active participant in the ministry of Change Church.
• •Be a born-again Christian who conducts personal and professional affairs in accordance with the Bible and maintains a lifestyle consistent with Scripture.
• •Understand that every Change Church employee contributes to the mission of helping people change their lives through the Gospel so they can change the world and is considered a spiritual leader within the church.
• •Commit to pray for the First Family, leadership, and membership of Change Church.
• •Lead in generosity to the church through consistent giving of tithes and offerings.
• •Champion, support, and advocate for the vision of the church.

Essential Functions and Responsibilities

General Expectations

• •Serve in excellence by being early and prepared for all scheduled meetings.
• •Establish and foster exemplary relationships with staff, non-staff workers, church members, vendors, and the community, representing Change Church with integrity, professionalism, and warmth.
• •Demonstrate a servant’s heart and a willingness to support organizational needs beyond assigned workflows when appropriate.
• •Contribute to cultivating a healthy, honor-driven, growth-oriented, and spiritually strong organizational culture.

Social Media Strategy & Brand Management

• •Support the development and execution of comprehensive social media strategies that strengthen digital presence, audience engagement, and brand growth.
• •Manage the day-to-day social media presence of assigned brands, including Pastor Dharius Daniels, Daniels Den, Real Life Seminary, and the Third Way Pastors & Ministers Collective.
• •Develop an understanding of each brand's mission, audience, communication priorities, tone, and visual identity to ensure content is relevant and appropriately positioned.
• •Maintain consistent messaging, visual presentation, and brand standards across all assigned social media accounts.
• •Identify opportunities to increase brand awareness, audience reach, engagement, and content discoverability.
• •Recommend creative approaches, emerging content formats, platform features, and digital opportunities that align with established brand objectives.
• •Monitor changes in platform algorithms, audience behavior, and social media trends to inform ongoing content decisions.
• •Collaborate with senior leadership and appropriate stakeholders to ensure digital communication reflects approved priorities, messaging, and strategic direction.

Content Creation & Digital Storytelling

• •Develop original, engaging, and platform-appropriate content that communicates messages clearly, creatively, and effectively.
• •Identify compelling moments from sermons, teachings, leadership conversations, coaching sessions, conferences, events, and other approved source material.
• •Transform long-form video and recorded content into engaging short-form digital assets, including Instagram Reels, YouTube Shorts, TikTok videos, and other relevant formats.
• •Edit video content to improve pacing, storytelling, clarity, visual appeal, and audience retention.
• •Develop captions, headlines, hooks, descriptions, and other written content that reflect the intended message and established brand voice.
• •Create or coordinate basic digital graphics, visual assets, and supporting creative materials as needed.
• •Adapt content for different audiences, platforms, and communication objectives rather than publishing identical content across every channel.
• •Identify opportunities to repurpose existing content into new formats that extend its relevance, reach, and impact.
• •Contribute fresh