NIKE
Specialist II, Brand Marketing, Running & Training (Agile), AGS
Berlin, Germany
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hirly's read of this role
- Role family
- Marketing
- Seniority
- Mid level
- Country
- DE
- Work mode
- On-site / unstated
- First seen by hirly
- 15 Oct 2026
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the posting
Are you ready to shape how Nike connects with the next generation of athletes* through sport across Germany, Austria and Switzerland?
As Specialist II, Brand Marketing, Agile, AGS, you will help bring Nike's priorities to life across Germany, Austria and Switzerland. You will support and own selected Running and Training priorities across AGS, combining consumer insight with strong project delivery to help Nike connect with the next generation of athletes*.
The role will flex across Running and Training based on business priorities and projects. Nike is looking for a consumer-first marketer who brings initiative and fresh thinking, pairs hands-on delivery with a strong understanding of sport and youth culture, and stays curious about evolving Gen Z and Gen Alpha behaviours.
WHO YOU'LL WORK WITH
The Specialist II will be part of the AGS Brand Marketing team and report directly to the Director, Brand Marketing, Running, Training & Agile, AGS.
They will work closely with local and EMEA Brand Marketing teammates and collaborate with partners across Retail Brand, Sports Marketing, Communications, Energy Marketing and Sales. They will also build and maintain relationships with agencies, athletes, communities, creators and other external partners.
WHO WE'RE LOOKING FOR
The ideal candidate is a curious, proactive marketer who is motivated to learn and comfortable taking ownership. They bring ideas and structure to the work, turn discussion into action and care about delivering to a high standard.
They are connected to sport, culture and evolving consumer behaviours. They stay close to what is happening in the marketplace, enjoy building relationships and seek out new communities, voices and perspectives. They can turn those learnings into action and understand how marketing builds relevance and connection with the next generation of athletes*
You'll bring:
- Experience supporting or delivering work across brand marketing, integrated marketing, partnerships, communities, creators or culturally relevant marketing.
- An understanding of Gen Z and evolving Gen Alpha behaviours.
- A passion for sport and an understanding of the Running and Training landscape.
- Strong project-management and organisational skills, with the ability to create structure, manage multiple priorities and follow through on commitments.
- A consumer-first mindset and the ability to turn consumer, cultural and marketplace observations into clear ideas and recommendations.
- The ability to build relationships with athletes, communities, creators and cultural connectors, and translate those interactions into insights, opportunities and recommendations.
- Experience in creator strategy, digital culture, community building or culturally relevant partnerships is valued.
- A proactive, hands-on approach, with the ability to take ownership, learn quickly and follow work through to completion.
WHAT YOU'LL WORK ON
You will support and own selected Running and Training priorities across AGS, combining consumer insight, strong project delivery and fresh thinking to help Nike connect with the next generation of athletes*.
Key responsibilities include:
- Support the development and execution of seasonal brand plans and priority projects across Running and Training.
- Own selected projects and workstreams from briefing and planning through delivery and evaluation.
- Build relationships with communities, creators and cultural connectors, identifying insights, opportunities and perspectives that keep Nike connected to the next generation of athletes*.
- Apply consumer, cultural and sport insights to help ensure the work resonates with the next generation of athletes*.
- Contribute to marketing briefs, presentations, brand plans and consumer storytelling.
- Coordinate cross-functional teams, agencies and external partners, keeping stakeholders aligned and deliverables on track.
- Manage timelines, budgets and project details with care, maintaining momentum and a high standard of execution.
Applications will be accepted until 29th October. We encourage external candidates to apply as soon as possible, as the posting may close earlier if we receive a sufficient number of applications.
Listed on hirly, a job board. hirly is not the employer: NIKE is hiring for this role.
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