Specialist Product Marketing

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube , Instagram , TikTok )

The Team

We’re not just storytellers — we’re story thinkers and story builders. Guided by this principle, we fuse strategy and narrative, crafting content that resonates deeply with consumers. Developing best-in-class marketing initiatives that deliver impactful global storytelling, our aim is to build commercial value around our brand’s key product programs.

Our mission is to inspire and convert, shaping seasonal marketing through sharp GTM planning and calendars, a deep connection to product and commercial needs, and strategically crafted creative briefs. Ultimately, we are responsible for bringing content to life that is fit-for-channel, resonates with our consumer and drives engagement, traffic and sell-through.

Our team of approximately 15 associates is split into three pillars:

• Pillar 1 — Content Marketing, internally named Product Marketing
• Specialists who continuously research, design and implement new standards in product storytelling. This team of eight associates plays a pivotal role in shaping how Tommy’s products are positioned, sold-in and sold-out globally. They provide strategic guidance into the creation of the Commercial Plan and seasonal calendars, shape the seasonal commercial content strategy based on insights and channel inputs, and own the briefs and execution of all global mid- and low-funnel campaigns — combining strategic insight with creative execution to deliver value to both the business and our consumers.

• Pillar 2 — Editorial & Content
• Rooted in a creative core, the Editorial Content team develops and owns the brand’s tone-of-voice and messaging strategies, informs the seasonal content strategy with a storytelling-first approach, ideates campaign concepts with the Art Direction team, and rolls campaigns out across all channels with engaging copy.

• Pillar 3 — Go To Market
• Working with Merchandising counterparts, the Go To Market team manages seasonal Commercial Plan development in collaboration with the other pillars of the team, combining commercial merchandising priorities with editorial marketing strategies, as well as driving clear, curated, marketable product assortments and supporting product launches at both sell-in and sell-out moments.

The Position

In this role, you will be part of the Product Content Marketing pillar, reporting to the Senior Manager, Global Product Content Marketing.

You will support the development and delivery of seasonal product marketing and content initiatives, helping bring our key product stories to life in ways that are strategically relevant, commercially impactful and creatively inspiring.

Working closely with the Senior Manager, you will contribute to seasonal commercial content planning and support the translation of product, consumer and channel insights into clear, actionable creative briefs. You will independently manage defined campaigns and content workstreams from brief through delivery, ensuring outputs are fit-for-channel, consideration and conversion-oriented, and connected to agreed consumer and commercial priorities.

This is a highly cross-functional role, partnering with Editorial, Go To Market, Merchandising, Creative, Marketing Channel, Regional Marketing, and Strategy & Consumer Insights teams.

Key Responsibilities

Seasonal Commercial Content Strategy

• •Support the Senior Manager in developing seasonal commercial content strategies and priorities.
• •Gather and analyze relevant market, consumer, competitive and channel insights to inform seasonal planning and product storytelling.
• •Partner with GTM, Merchandising, Channel and Regional teams to gather inputs and ensure content reflects agreed product priorities and market needs.
• •Translate agreed strategic direction into clear recommendations and inputs for product storytelling and content development.
• •Support the development of product storytelling that works across both sell-in B2B and sell-out consumer moments.

Seasonal Calendar & Commercial Plan Development

• •Support the development of seasonal commercial calendars in partnership with the Senior Manager and Go To Market team.
• •Coordinate inputs across relevant teams to ensure product priorities, stories and content requirements are accurately reflected in seasonal plans.
• •Manage defined planning workstreams and milestones, proactively identifying gaps, dependencies and risks.
• •Help maintain clarity and alignment across teams throughout the seasonal planning process.

Mid-Funnel Campaign Management

• •Manage defined product-focused campaigns and content workstreams from brief through delivery, under the strategic direction of the Senior Manager.
• •Develop clear, insight-driven and actionable creative briefs that articulate the product story, target consumer, desired action, channel role and commercial objective.
• •Partner closely with Editorial and Creative teams throughout development and execution, providing clear product, consumer and channel context and feedback against the agreed brief.
• •Coordinate with global Channel and Regional Marketing teams to understand requirements and support effective in-market activation.
• •Track campaign and content performance, identify relevant learnings and contribute recommendations to future briefs and seasonal planning.
• •Manage timelines, deliverables and stakeholder inputs across assigned campaigns, escalating risks or decisions where required.

Team & Ways of Working

• •Contribute to a culture of clarity, creativity, accountability and consumer obsession.
• •Build strong, productive relationships across Product Marketing and key cross-functional partners.
• •Contribute ideas and recommendations to improve team processes and ways of working.
• •Take ownership of assigned workstreams and deliverables, proactively communicating progress, risks and opportunities.
• •Share knowledge and learnings across the team to support stronger collective output.

The Ideal Candidate

• •2–4 years of relevant experience in marketing, content, brand or a related field, ideally within a fashion, lifestyle or consumer brand.
• •Strong understanding of marketing fundamentals with a developing knowledge of product marketing, consumer storytelling and content strategy.
• •Comfortable working with consumer, market, competitor and performance insights and translating them into clear marketing recommendations.
• •Experience developing or contributing to creative briefs, with the ability to translate an agreed strategy into clear and actionable direction for creative partners.
• •Experience managing campaigns, content projects or defined workstreams from briefing through delivery.
• •Good understanding of omnichannel marketing and how content requirements differ across channels and stages of the consumer journey.
• •Strong project management and organizational skills, with the ability to manage multiple deliverables, timelines and stakeholder inputs.
• •A proactive problem solver who can independently resolve straightforward challenges and