Specialist - SEM

Roles and Responsibilities

• •Hand-on knowledge of MMP's: Appsflyer, Branch, Adjust, Singular etc
• •Adequate fraud logic need to be clear.
• •Ensure current publishers keep promoting relevant offers.
• •Identify and scale up revenues with high potential publishers relevant to your vertical.
• •Activate dormant publishers in your vertical to increase revenue.
• •Ensure publisher compliance and adherence to allowed media. Ensure timely release of publisher payments.
• •Take targets according to FY Target Sheet before business meeting.
• •Stay in touch with top clients for feedback and scale up opportunity.
• •Prioritize offer execution strategy on the basis of revenue potential.
• •Manage offer planning and budget allocation among team members.
• •Ensure timely resolution of publisher queries through proper escalation.
• •Coordinate between various teams to ensure that requirements are fulfilled.
• •Monitor Offer & Affiliate reports (Vertical) to ensure quality delivery.
• •Identify new sources of inventory and develop alliances. Requirements
• •06 months to 01 years of Ad Operations experience.
• •Core Affiliate Industry/Performance Marketing Experience.
• •Working knowledge of Tracking Platforms.
• •Excellent Communication & Presentation Skills.
• •On hand experience on MS office.