Sr Digital PR Manager

We are seeking a seasoned and strategic Senior Digital PR Manager to join our dynamic team. In this role, you will be responsible for developing and executing comprehensive Digital PR strategies to increase brand visibility, build links, and enhance our clients online reputation. The ideal candidate will have a proven track record in PR, with experience in outreach programs, content ideation, and media relations.

Responsibilities:

Develop and implement comprehensive Digital PR strategies to increase brand visibility, build links, and enhance our clients online reputation

Identify relevant media outlets, journalists, bloggers, and influencers to pitch our stories and secure media coverage

Build and maintain strong relationships with clients, media contacts, and industry influencers to secure ongoing coverage and partnerships

Analyze Digital PR performance metrics and prepare monthly reports to track the effectiveness of campaigns and identify areas for improvement

Manage budgets, timelines, and resources effectively to ensure the successful execution of Digital PR initiatives

Review our client’s websites to find creative angles to pitch

Build and maintain relationships with journalists

Maintain a database of sites and journalists to target

Develop content ideas and ensure content is delivered on time

Create compelling press releases, pitches and other Digital PR materials to effectively communicate key messages and campaigns.

Requirements:

Minimum of 2 years of experience in Digital PR

Proven track record of developing and executing successful Digital PR campaigns

Strong network of media contacts and industry influencers

Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients and media contacts

Strategic thinker with a results-oriented mindset

Proficiency in analyzing and interpreting Digital PR performance metrics

Experience managing budgets, timelines, and resources effectively

Strong written and verbal communication skills, including pitching/PR (creating a buzz around content you are looking to promote), coming up with creative ideas and writing press releases and blog posts

What we offer:

Friendly and supportive colleagues

Health insurance after the probation period ends

Diverse opportunities for professional growth and career development

Possibility to take part in international conferences and online courses

Competitive salary

Birthday day off

"Refer a friend" bonus

Possibility to work remotely (hybrid work model offered after probation period)

Corporate events

Modern, ergonomic and pet-friendly office in the city center (Riga, Latvia)

Linkedin learning courses