Sr Director, Integrated Medical Media Strategy

ROLE SUMMARY

Pfizer is committed to delivering world-class digital medical capabilities to enable enhanced engagement with healthcare professionals for improved patient outcomes. As the healthcare communications and technology landscape in the Pharma industry evolves, the Medical Channel Excellence team focuses on optimizing engagement with healthcare providers across digital channels and platforms, driving improved education, clinical/business decision making, and allowing timely health information to close care gaps. Through innovative digital channels and platforms alongside medical insights, the team will optimize existing channels and identify new ones, ensuring seamless integration while staying at the forefront of digital capabilities.

The Senior Director, Integrated Medical Media Strategy will report to the Medical Channel Strategy and Engagement Lead and will be instrumental in leading integrated media strategy at the Pfizer enterprise Medical Affairs level across US Medical Affairs and the Pfizer Research Division Chief Medical Office. This leader will partner cross functionally to manage media strategy in support of Pfizer brands data dissemination and scientific communication topics, aligned with medical strategies. They will bring leadership and a deep understanding of the intricacies of medical digital engagement strategies for priority brands with experience in both scientific communication strategy and performance media. This person will partner closely with other key stakeholders within Medical Affairs, as well as the CMO, to drive a robust, data-driven, and highly strategic approach that moves the needle for Pfizer as a leading healthcare and patient-first organization.

The Senior Director, Integrated Medical Media Strategy is responsible for defining the integrated media strategy for the Pfizer Medical Affairs brands and will play a lead role in supporting media-driven data dissemination approaches. This leader will partner closely with the media agency and other key constituents in the Medical Affairs organization to develop Medical-specific audience-centric, insight-driven media strategy and tactical plans across media channels, aligned with the medical strategy. The ideal candidate is a results-driven leader with a focus on helping to transform the Medical Affairs organization to steward medical engagement excellence and deliver measurable Medical impact within the US market.

In this role, the Senior Director, Integrated Medical Media Strategy must leverage strong cross-functional leadership abilities to collaborate effectively with various key business partners. While the primary focus of the role will be on medical brand media strategy, this role will also be responsible for managing the overarching medical paid media operations for Pfizer Medical Affairs. To be successful in this role, the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams:

• •Lead communication and planning for Medical Media Agency and any external agencies supporting Pfizer Medical Affairs, working closely together to incorporate Medical Affairs-specific media best practices
• •Lead the development of a media strategy that aligns with Medical digital programs requiring increased visibility in collaboration with senior members of the US Medical Affairs and MEI leadership teams
• •Design and advance media strategies that drive high-profile digital medical initiatives in collaboration with senior leaders from US Medical Affairs and the MEI leadership teams to Leverage insights from One-Med CRM, social listening, and other intelligence sources to craft highly impactful audience strategy
• •Inform media mix decision-making strategy through partnerships with Medical Analytics to action insights from performance metrics and medical impact modeling
• •Collaborate with CMO Media counterparts (Performance Media, Earned & Partnership Media) to support strategy and activation across paid, owned and earned media

ROLE RESPONSIBILITIES:

• •Lead overall media strategy and operations for Pfizer Medical Affairs to deliver scientific information digitally, ensuring the highest standards of accuracy, accessibility, and relevance.
• •Develop deep understanding of Pfizer products and the Therapeutic Area landscape, in an effort to orchestrate the optimal media and audience strategies
• •Adapt media strategy and optimize media mix based on new data and insight into Medical Affairs campaign performance
• •Gather and analyze deep insights on consumer behaviors to drive media mix decisions that support optimal media investment allocations
• •Be accountable for media performance and measurement with a focus on Medical Affairs impact
• •Lead and coordinate insights and metrics strategy with internal stakeholders in partnership with Medical Analytics to ensure optimization of HCP engagement, content, and channel plans
• •Drive innovation and optimization within media and digital channels to enhance the digital exchange of scientific information and data dissemination
• •Provide framework and best practices for Medical media strategies in ex-US markets
• •Partner with cross-functional teams , including Medical Affairs, CMO, digital/OSS and other key stakeholders to ensure alignment across priorities and channels.

Liaise with Global and US internal stakeholders, including Medical, Regulatory, Digital Readiness Team (DRT), Commercial, and Digital teams, to ensure alignment of technical specifications, customer user journeys, scientific content dissemination advancements (device agnostic), and compliance with industry and company regulations.

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• •Advanced scientific degree (PhD, PharmD,etc.)
• •Minimum 10 years pharmaceutical industry with 2+ years’ experience in Medical Affairs/Scientific Publications/Medical Communications Agency
• •Deep understanding of the pharmaceutical industry and healthcare environment
• •Ability to grasp scientific context and assimilate perspectives from stakeholders across Medical, Digital, and digital channel experts
• •Strong understanding of data-driven media planning and buying approaches aligned with Medical Affairs data dissemination and scientific communication objectives
• •Deep familiarity with Medical Affairs media and vendor landscape and application of media trends in powering Medical digital engagement
• •Medical-Affairs specific knowledge in customer journey mapping and messaging; paid, earned and owned media planning; media activation
• •Experience with leading agencies, technology companies, or consulting partners to deliver on Medical Affairs goals
• •Strong understanding of US regulatory compliance, data privacy, and industry standards related to digital content dissemination.
• •Proven ability to work collaboratively across multiple teams
• •Exceptional interpersonal skills and mastery of working in a matrixed environment
• •Excellent communication skills; can articulate complex concepts to a diverse audience
• •Creative, innovative problem solver who leads with insights derived from data
• •Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization

PREFERRED QUALIFICATIONS

• •Expertise in social platforms strategy and management
• •Relevant therapeutic area expertise (primary care, specialty care, vaccines, oncology)
• •Experience in global medical communications and understanding of applicable regional legal and regulatory hurdles

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

· Travel as required, up to 20% of role

Other Job Details:

Last Date to Apply for Job: Nov