Sr Director, Precision engagement and Orchestration

Job Title: Sr Director, Precision and engagement and Orchestration

Location: Cambridge, MA

About the job

Our Team, The Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This is achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) supports Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

Join the team redefining how Sanofi US engages customers. Precision Engagement represents the next evolution of our omnichannel ambition, moving beyond individual channels and campaigns to create more connected, intelligent, and personalized experiences at scale. This Senior Director role sits at the intersection of customer experience, omnichannel strategy, data, MarTech, analytics, and AI. You'll lead the North America precisionEngagement function, shaping the strategy and capabilities that turn customer signals and business priorities into more relevant, precise engagement across personal and non personal interactions. You'll serve as the strategic architect and leader of this next-generation engagement model, building and leading a high-performing team of Precision Engagement Directors while partnering across Brand, Digital, Analytics, Field, Medical Affairs, Market Access, Patient Services, and other functions. Together, you'll establish a repeatable Precision Engagement model that can scale across HCPs, patients and caregivers, payers, accounts, and other stakeholders, connecting the capabilities required to deliver more meaningful customer experiences and measurable business impact. This is an opportunity to shape not only a new team, but a new way of working across Sanofi, bringing together customer insight, technology, AI, and cross-functional expertise to help define the future of customer engagement.

Ready to push the limits of what’s possible?

Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world

• About Sanofi
• We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities

• •Precision Engagement Strategy & Leadership
• •Define and lead the North America Precision Engagement strategy, priorities, capability roadmap, and measures of success.
• •Establish the remit, operating model, role boundaries, and ways of working across Precision Engagement, Omnichannel Enablement Leads, channel and capability teams, Digital, Analytics, Brand, and additional enabling functions.
• •Lead and continuously evolve the Precision Engagement roadmap, integrating business area priorities, reusable use cases, capability dependencies, delivery capacity, and enterprise roadmaps into a sequenced portfolio.
• •Prioritize the Precision Engagement portfolio, balancing near-term business value with development of scalable and reusable capabilities while allowing for necessary customer and business-specific variation.
• •Lead the evolution from channel- and campaign-based execution toward more precise, connected, adaptive, and personalized customer engagement.
• •Experience & Use-Case Orchestration.
• •Lead and coach the Precision Engagement team in partnering with Omnichannel Enablement Leads and business stakeholders to translate customer journey opportunities and needs, business priorities, and insights into scalable engagement use cases.
• •Establish standards for defining audiences, signals and triggers, decision logic, content requirements, channel sequencing, handoffs, and measurement.
• •Provide senior subject matter expertise to ensure use cases are strategically sound, technically feasible, measurable, and designed for scale.
• •Oversee the portfolio of priority use cases, ensuring Directors effectively sequence work, identify reusable patterns, and connect individual use cases to the broader roadmap.
• •Ensure successful approaches and learnings are reused across brands and business units where appropriate. Business Product Ownership & Cross-Functional Delivery.
• •Serve as the senior North America business owner for the Precision Engagement capability portfolio.
• •Partner with Digital, Analytics, channel and capability leads, and other enabling functions to align shared roadmaps, cross-functional priorities, dependencies, and delivery capacity required to advance the Precision Engagement portfolio.
• •Oversee the Precision Engagement team's involvement across the product development lifecycle, including backlog prioritization, requirements refinement, agile ceremonies, testing and acceptance, launch readiness, and ongoing capability evolution in partnership with Digital product and engineering teams.
• •Maintain deep working knowledge of the customer engagement and MarTech ecosystem to guide capability decisions and challenge technical assumptions when needed.
• •Ensure North America customer engagement requirements are appropriately represented in enterprise technology, data, and capability roadmaps.
• •Establish clear governance, decision rights, escalation pathways, and partner accountabilities required to deliver the Precision Engagement agenda.
• •Represent Precision Engagement in senior cross-functional and enterprise forums, driving decisions and resolving capacity, prioritization, ownership, and delivery barriersthat cannot be addressed by the Precision Engagement directors. Performance, AI & Capability Evolution.
• •Establish performance expectations and measurement standards across the Precision Engagement portfolio. Internal
• •Ensure customer, engagement, operational, and business outcomes inform optimization, reusable capability development, and future roadmap priorities.
• •Sponsor a disciplined test-and-learn approach and ensure underperforming use cases are optimized, redesigned, or retired based on evidence.
• •Set direction for how AI, automation, advanced analytics, and emerging technologies should be applied within Precision Engagement.
• •Sponsor priority innovation opportunities and determine when successful pilots should transition into scaled capabilities.
• •People Leadership & Organizational Development.
• •Build, lead, coach, and develop a high-performing team of Precision Engagement Directors aligned to priority business areas.
• •Establish clear goals, accountabilities, performance expectations, and development plans for team members.
• •Allocate resources across the portfolio based on business priorities, workload, capability needs, and expected value.
• •Assess future talent and capability needs and support hiring, succession planning, and targeted upskilling.
• •Lead change enablement for the Precision Engagement operating model, ensuring Precision Engagement Directors, Omnichannel Enablement Leads, channel and capability teams, and business partners understand evolving role expectations, capabilities, and ways of working

About You

• •Bachelor's degree in business, marketing, technology, analytics, or equivalent experience
• •Minimum of 12+ years' experience in commercial, omnichannel, digital, analytical, operational, or related functions
• •Demonstrated