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Jobs at Olyv

Sr. Executive - CRM & Lifecycle Marketing

Bangalore, India

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hirly's read of this role

Seniority
Senior
Country
IN
Work mode
On-site / unstated
First seen by hirly
23 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Reporting- Manager- Retention Marketing (CRM)

Responsibilities

Collaboration

  • Partner with the Growth/Marketing team to implement retention strategies across the customer lifecycle, including acquisition, retention, and cross-sell/upsell initiatives.
  • Work with cross-functional teams (content, design, growth, analytics, risk, product, tech, telesales) to ensure seamless execution.
  • Collaborate with the Data Analytics team to analyze user personas and identify opportunities to enhance user journeys.

Execution

  • Implement and execute retention marketing journeys in alignment with the department's strategies.
  • Launch campaigns across multiple channels, including push notifications, web push, email, SMS, RCS, IVR, and WhatsApp.
  • Ensure timely delivery of campaigns while continuously optimizing for performance and engagement.

Tracking & Reporting

  • Monitor and evaluate campaign performance using metrics like domain reputation, channel delivery rates, CTRs, and cost optimization.
  • Identify improvement areas in campaigns and implement necessary changes.
  • Prepare and present performance reports with actionable insights to stakeholders.

Training & Development

  • Stay updated on the latest marketing automation tools and trends to improve campaign execution.
  • Share knowledge and learnings with the team to foster a collaborative and innovative environment.

Key Competencies

  • Should have 2-3 years of experience (B2C industry) in retention marketing(CLM/CRM).
  • Experience in executing campaigns across channels like InApp notifications, push notifications, web push, email, SMS, RCS, IVR, Bot, and WhatsApp.
  • Familiarity with marketing automation tools such as MoEngage, CleverTap, WebEngage, or similar platforms for implementing retention strategies.
  • Good understanding of metrics like domain reputation, channel delivery rates, CTRs, CVRs, and cost optimization through content.
  • Hands-on experience in campaign setup, execution, and performance tracking.
  • Strong communication skills and attention to detail.
Original posting on Jobs at Olyv's site ↗

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