Sr. Manager, Client Strategy Influencer

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications, including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

About the Client Partnerships Team

The Client Partnership team leads the strategic and relationship side of our influencer marketing services agency throughout the lifecycle of an account at Collectively–ensuring our partnership with clients is successful, industry-leading, and directly in support of our clients’ creator marketing ambitions.

This team is focused on cultivating and growing successful relationships with account stakeholders in our client community through best-in-class work and services–delivering strategic influencer marketing proposals/RFPs, industry-leading thought partnership and ongoing strategic direction throughout the lifecycle of our agency/client partnership to support brands in becoming more effective, innovative, creator-centric marketers.

Responsibilities

This role leads the day-to-day account and strategy workflows for up to 5 brands on average, and plays a critical role in ensuring our creator marketing solutions and strategies are applied practically to our clients' businesses.

The Sr. Manager of Client Strategy will report directly to a Director or Sr. Director of Client Strategy & Account Leadership and be responsible for the following:

Program + Partnership Development (RFPs/Briefings)

Lead the approach to proposal development or response to briefs at Collectively, including:

Brief Intake & Research:

Digest and understand client RFPs/briefs

Conduct and synthesize relevant research & insights to shape strategy recommendations

Synthesize or draw on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/brief responses

Ensure historic account or agency-wide performance data and current trends/best practices are considered

Strategy & Ideation

Ideate RFP response with your account leader

Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/brief goals, incorporating best practices and agency benchmarks

Curate a range of influencer campaign elements or services from Collectively

Frame agency partnership/account management approaches

Proposal Development

Build and recommend budgets against plans/RFPs

Work with Operations + Leadership to finalize scopes and staff plans

Project manage specialized creative or analytical support for RFPs/briefs as needed

Project Management & Delivery

Project manage responses cross-functionally, start to finish

Lead the timeline of the response and coordinate pitch strategy with key leadership stakeholders

Coordinate and host briefings; prep materials and background for client meetings (agendas, cross-functional questions, follow-ups)

Lead client comms directly or indirectly in support of your Account Leader

Innovation:

Experiment with and prepare and present POVs/best practices for existing & emerging platforms: (i.e., podcasts, TikTok, etc.)

Program Delivery (Campaigns, Servicing)

Setting the Revenue Delivery teams up for success from IKO through Wrap to ensure the “strategic threads” are maintained during account moments, including internal kick-offs, client kick-offs/discovery, client presentations, and wraps

Leads/Hosts client status meetings, creating a warm and friendly environment, and supporting the Revenue Delivery team in communicating program updates, challenges, and recommendations

Supports the strategic vision and goals of accounts in partnership with the Director or Senior Director by providing guidance, contributions, and feedback on core deliverables:

Assist the Revenue Delivery team in responding to program and strategy shifts, helping to ensure projects are aligned with client objectives and best practices, escalating challenges to leadership for input

Identify opportunities to optimize/upsell or pivot based on performance, trends, or client needs, including development of new materials or workflows in partnership with leadership

For Trend Marketing scopes, support or consult in the identification and alignment of trend spotting or social conversations on TikTok or Instagram that might be appropriate for clients to engage/brief creators on

Reporting & Analytics (Campaign Reports, Partnership Reports, QBRs)

Partner with the Analytics team to develop hypotheses for content performance and ensure set-up and early measurement

During internal wrap development, responsible for shaping the story & narrative of program performance, assessing learnings to cultivate strategic insights for optimizations and evolutions, trends, or learnings that drive more creator marketing programming through Collectively services

Engage with your account leader on opportunities to translate learnings into longer-term relationships or revenue growth

Develop an understanding and fluency with creator-paid media, brand lift studies and how those tactics help communicate the effectiveness of influencer marketing

Leads/Hosts client reporting meetings, creating a warm and friendly environment, and supporting IRL meeting dynamics (hosting) as needed if applicable

Relationship Development & Client Service Modeling

Conducts regular 1:1s or 2:1s (virtual or IRL) with clients either independently or with your leader to build trust, confidence, and partnership in agency relationship

Bring a present and proactive eye to the working collaboration and dynamic between client and agency, spotting areas that feel off or clueing into client frustrations, experiences to surface to your account leader

Help uncover what’s working, what’s not–and support plans of action internally to evolve and service effectively, supporting your Account Leader on service satisfaction and retention activities

Synthesizes and communicates feedback between the client and the broader Collectively contributors and stakeholders

Maintain up-to-date research on your brand accounts, including relevant trends, industries, competitors, and products, using a variety of research tools and social media consumption (platform content, social listening, press/journalism, community surveys, etc.)

Leverage findings in conversations to connect broader opportunities for brand/agency revenue

Requirements

Candidate must be located on the East Coast (New York Metro Area a plus)

At least 5 years of direct experience in influencer marketing at an influencer agency, advertising agency or PR firm

Both left and right-brain thinkers, equally comfortable with data and creative thinking

Independent, critical thinker; comfortable putting ideas backed by rationale and V1s out there, then getting steers from colleagues and clients to refine the work

Exceptional client servicing ski