Sr. Manager, Martech Enablement

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Job Title: Sr. Manager, Martech Enablement

Primary Purpose: The Sr. Manager of Martech Enablement serves as the bridge between Tapestry Martech and brand marketing teams, helping translate business objectives into effective activation within Martech platforms (Cordial).

This role partners closely with Coach and Kate Spade teams across North America and Europe to align platform capabilities with business priorities, identify opportunities to strengthen customer engagement programs, and drive adoption of Martech capabilities. Working across brands and regions, the role captures successful approaches, develops scalable best practices, and promotes consistent activation standards across the organization.

As the business-facing lead within Martech, the Sr. Manager of Martech Enablement partners with Martech Infrastructure to ensure business needs are translated into actionable requirements, platform capabilities are effectively adopted, and Martech investments deliver measurable value.

The successful individual will leverage their expertise in Technology to:

Serve as the primary Martech partner for Coach and Kate Spade North America and Europe marketing teams, aligning Cordial platform capabilities to business priorities and activation goals.

Identify opportunities to improve lifecycle marketing programs by introducing new capabilities, use cases, and best practices informed by cross-brand and cross-regional learnings.

Drive adoption of Martech capabilities across brands and regions, helping teams maximize platform value and marketing effectiveness.

Establish and scale enablement frameworks, including playbooks, training materials, operating procedures, and activation best practices with Cordial platform.

Lead Martech enablement strategy, ensuring teams have the frameworks, best practices, and guidance needed to successfully adopt platform capabilities, increase proficiency, and drive self-sufficient activation across brands and regions.

Partner with Martech Infrastructure to translate business needs into clear use cases, requirements, and prioritized enhancements.

Represent lifecycle marketing needs during Technology quarterly planning and roadmap discussions, ensuring business priorities are reflected.

Facilitate knowledge sharing across brands and regions, promoting adoption of proven approaches and successful activation strategies.

Monitor adoption trends and stakeholder feedback to identify continuous improvement opportunities across processes, capabilities, and ways of working.

The accomplished individual will possess:

7+ years of experience in lifecycle marketing, CRM, marketing technology, or customer engagement platforms.

Hands-on experience with enterprise marketing platforms such as Cordial, Braze, or similar solutions.

Strong understanding of lifecycle marketing strategies, customer journeys, segmentation, personalization, and campaign activation.

Experience supporting business stakeholders in a consultative, enablement, or platform adoption capacity.

Proven ability to influence stakeholders and drive alignment across brand marketing, product, and technical teams.

Experience developing scalable enablement programs, training materials, and operating models.

Strong communication and stakeholder management skills with the ability to bridge technical and non-technical audiences.

Experience translating business objectives into actionable requirements, use cases, and platform enhancements.

An outstanding professional will have...

Experience supporting multiple brands or regions within a shared Martech ecosystem.

Experience driving adoption of new capabilities during a platform migration, transformation, or operating model change.

Familiarity with customer data platforms, audience segmentation, and lifecycle marketing measurement.

Experience leading change management initiatives and influencing teams without direct authority.

Track record of scaling best practices, standardizing processes, and improving marketing effectiveness across teams and markets.

Our Competencies for All Employees

• Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

• Our Competencies for All People Managers
• Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plan