Sr. Manager, Regional Accounts

This is a remote position with anticipated travel of approx. 40% of the time.

About Us

At Zevia, we’re creating a world of better-for-you flavor—better for people and the planet. Our team is made up of courageous challengers and tenacious builders who are passionate about our mission. We’re solutions-oriented, always improving, and we operate with a healthy thirst for risk. We believe in staying true to our convictions while continuously learning and evolving.

At our core, we are people-centric. We care deeply, lead with empathy, and operate as one team—no egos, just a shared purpose. We strive to reflect the diversity of our consumer base within our organization and foster a culture of empathy and humility.

Together, we aim to impact global health, provide affordable better-for-you products, and protect the planet by reducing plastic.

We’re fighting the good fight to change the beverage industry for the better — and we’re just getting started.

Summary

The Sr. Manager, Regional Accounts is on the frontline, building a portfolio of high growth, quality businesses in the defined Region of the US. This role has HQ responsibility for all customers in the region.

Main Responsibilities include creating strategy and programs, optimized for the regional chains in the territory. This role builds and sells these programs to local decision makers. This role creates local account budgets that focus on the advancement of the key KPIs of price, promotion execution, and quality distribution. This role creates win-win business solutions that resonate with the retailer and the consumer.

Additionally, the Sr. Manager, Regional Accounts builds customer-facing PowerPoint presentations with the help of the Insights and Category Development Team.

Essential Functions

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Represent Zevia in the marketplace with passion, enthusiasm, a positive attitude, a growth mindset and professional demeanor.

Build distribution on priority packages in keeping with company strategy and plans.

Ensure all assigned accounts’ schematics reflect Zevia standards relative to flow and package mix.

Sell Zevia’s optimum price program by using the best practices and available tools.

Construct annual Customer Marketing Agreements and manage associated funds for all designated accounts on a weekly and monthly basis.

Conduct quarterly business reviews to update accounts on business, channel competition, and identify opportunities.

Provide category insights that promote changes in promotion, price, or display practices.

Provide feedback to local decision makers on any relevant developments, information, or successes.

Maintain local and national knowledge regarding accounts and competition.

Provide forecasting and planning input for the territory.

Create distribution goals across all packages with retailers.

Develop and manage promotional trade spend with retailers.

Where applicable, educate, train, and interact with distributor representatives on Zevia’s products, merchandising standards, and sales strategies to drive superior execution in stores.

Support distributor trade shows as necessary.

Preferred Education, Experience, and Competencies

Four (4) year college degree.

Five (5) years of experience in the Beverage and/or CPG industry.

Representation and sales experience with a successful history in the Southeast markets.

Experience using syndicated data sources (i.e. IRI, Nielsen, SPINs)

Knowledge of beverage category product distribution and the logistics of delivering products to store shelves.

Track record of building, presenting, and implementing creative programming.

Knowledge, as well as a history of success managing a rapidly growing brand in the conventional, natural, club, and convenience channels.

Excellent verbal and written communication, presentation, and negotiation skills with the ability to listen well and read a situation.

Aptitude for building highly productive business relationships with retailers.

Strong planning, organizing, and time management skills.

Competent computer skills including Microsoft Suite (PowerPoint, Word, Excel, Outlook, and Teams).

Storytelling and critical listening skills.

Healthier beverage segment awareness and passion for healthier products.

Self-driven to succeed and surpass targets.

Ability to work independently and make informed decisions independently.

Team first attitude.

Strong ability to positively influence others outside of a direct reporting relationship.

Analytical and engaging.

Ability to travel via car with a valid driver’s license and untarnished driving record.

Ability to travel outside of local territory for multiple nights, at least once per month.

Ability to work flexible hours/weekends as travel and national marketing and consumer events require.

Supervisory Responsibility

This position does not currently have supervisory responsibilities.

Work Environment

Under normal operations, this position operates in a home office environment for 60% of the time. This role has significant travel requirements of up to 40% with the focus on this traveling to be the attending of customer HQ appointments. There is also the expectation of getting out into the home market to visit stores to monitor execution of pricing and programming.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to thirty (30) pounds and occasionally lift and/or move up to fifty (50) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type

Full-time, Exempt

Travel

This position requires up to 40% travel.

Work Authorization/Security Clearance

Must be eligible to work in the U.S.

EEOC Statement

We are committed to providing equal employment opportunities for all qualified job candidates and employees. To that end, Zevia maintains a workplace free of discrimination and harassment on the basis of an individual’s race (including traits historically associated with race, such as hair texture and protective hairstyles such as braids, locks, and twists), color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical condition), gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, sexual and reproductive health decisions, height, weight, age, any physical or mental disability (including gender dysphoria or similar gender-related conditions), medical condition, national origin, ancestry, marital status (including registered domestic partnership, civil union, or any other partnership status), familial status, caregiver status, military or veteran status (including unfavorable discharge from military status), genetic information, genetic testing, predisposing genetic characteristics, caregiver status, order of protection status, work authorization status, citizenship status, immigration status, conviction record or history, arrest record, pre-employment marijuana testing, credit history, salary history, Civil Air Patrol status, status as a victim of domestic violence, assault, or stalking, or any other characteristic protected by applicable local, state, or federal law (each, a “Protected Characteristic”).

What We Offer

A collaborative environment, where everyone contributes and delivers

A place where you can grow, develop and learn

Competitive compensation that includes a base salary, discretionary bonus and stock options. See below for range.

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