Sr. Marketing Operations Manager

About the Role

We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.

The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.

Responsibilities

Marketing Infrastructure & Tech Stack

Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more

Evaluate, onboard, and integrate new tools as the business scales

Maintain data integrity across all systems: deduplication, normalization, and routing logic

Document all processes, workflows, and system configurations

Partner with IT and Security on procurement, SSO, and data compliance requirements

Lead Scoring & MQL Management

Design, implement, and iterate on behavioral and demographic MQL scoring models

Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL

Build and maintain lead routing and assignment rules in partnership with Sales Ops

Monitor score decay, conversion rates, and funnel velocity — optimize continuously

Establish SLAs between Marketing and Sales for lead follow-up and feedback loops

System Integrations

Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability

Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech

Partner with RevOps on attribution modeling and multi-touch reporting

Troubleshoot and resolve integration failures and data sync issues proactively

Reporting & Analytics

Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics

Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds

Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity

Support quarterly business reviews with pipeline attribution analysis

Campaign Operations

Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels

Own email deliverability, list hygiene, and database health

Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows

Requirements

5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS

Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM

Hands-on experience building or significantly rebuilding an MQL scoring model

Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies

Experience managing complex MAP-to-CRM integrations and third-party tool connections

Comfortable with SQL or working alongside data/BI teams to pull and validate data

Highly organized and process-driven — you document everything

Strong communicator who can translate technical concepts for non-technical stakeholders

Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience

Nice to Have

Experience building a marketing tech stack from an early or mid-stage starting point

Familiarity with intent data platforms (6sense, Bombora, G2)

Experience with ABM program operations

Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)

Prior experience at a cybersecurity company