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Capgemini

Sr Media Planner

Guatemala City, GU

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hirly's read of this role

Seniority
Senior
Country
GU
Work mode
On-site / unstated
First seen by hirly
7 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Overview

Senior Media Specialist (AdTech & Retail Media)

We are looking for an experienced Senior Media Specialist to lead and support end-to-end digital advertising operations across programmatic, retail media, video, connected TV (CTV), and social media platforms. This role is ideal for a highly analytical and hands-on professional with deep knowledge of the AdTech ecosystem, campaign execution, optimization, and client-facing delivery.

The successful candidate will manage complex digital advertising campaigns from planning and trafficking through optimization and reporting, while identifying opportunities to improve performance through automation, AI-driven solutions, and process enhancements. This position requires strong collaboration with cross-functional teams, technology partners, and stakeholders to deliver measurable business outcomes and scalable advertising solutions.

Key Qualifications

  • 8+ years of experience in Ad Operations, AdTech, Digital Media, or Revenue Operations.
  • Strong understanding of DSPs, programmatic advertising, retail media, ad exchanges, and digital advertising ecosystems.
  • Hands-on experience with campaign setup, trafficking, QA, launch, optimization, reporting, and performance analysis.
  • Expertise in advertising metrics such as ROAS, CTR, impressions, pacing, delivery, and audience performance.
  • Experience working with platforms such as DV360, Google Ad Manager, Campaign Manager 360, The Trade Desk, Meta Ads Manager, YouTube, and CTV platforms.
  • Strong stakeholder management, communication, and project prioritization skills.
  • Experience leveraging AI, automation, and process improvement methodologies to optimize campaign delivery and operational efficiency.
Original posting on Capgemini's site ↗

Listed on hirly, a job board. hirly is not the employer: Capgemini is hiring for this role.

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