State Head - Solar Rooftop (Delhi & Haryana)

Job Purpose:

The Senior Manager – Solar Rooftop Sales (B2C Channel) will lead the solar rooftop sales department, focusing on driving adoption under the PM Surya Ghar: Muft Bijli Yojana. The role involves managing the B2C sales team, building channel networks, guiding customers on government subsidy schemes, and ensuring end-to-end project execution from lead generation to commissioning while maintaining compliance and quality standards.

Key Responsibilities:

· Sales Leadership & Team Management:

• •Lead and manage the B2C rooftop solar sales team.
• •Conduct regular training, coaching, and performance evaluations for the sales team and partners.
• •Build and expand channel partner/dealer networks across target regions.

· Government Schemes & Customer Guidance:

• •Drive adoption and sales under PM Surya Ghar Yojana, ensuring complete customer journey — from lead to subsidy application and installation.
• •Guide customers on subsidy schemes, application processes, and eligibility criteria under central and state government programs.

· Project Execution & Coordination:

• •Prepare and present accurate proposals, ROI calculations, and system designs.
• •Coordinate with technical, installation, and service teams to ensure timely and quality project delivery.
• •Ensure full compliance with government regulations and maintain proper documentation.

· Market & Policy Monitoring:

• •Keep up-to-date with changing government solar policies, incentives, and technical advancements.
• •Support business strategy by providing market insights and competitive intelligence.

Skills & Qualification:

• •B.E./B.Tech in Electrical, Mechanical, or Energy; MBA in Marketing/Sales is an added advantage
• •10–15 years in the solar rooftop sector, with a focus on B2C sales and channel development
• •In-depth knowledge of PM Surya Ghar Yojana and government solar subsidy schemes
• •Strong understanding of solar rooftop kits including panels, inverters, net metering, and BoS
• •Familiarity with CRM tools, solar portals (e.g., National Portal for Rooftop Solar), and technical documentation
• •Proven track record in channel sales development and target achievement
• •Excellent communication, leadership, and negotiation skills
• •Ability to work independently and lead teams
• •Customer-centric approach with strong problem-solving abilities