Strategist, Demand Generation and Performance Marketing

About Northern Trust

As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions.

Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide.

With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Role/Department: Strategist, Demand Generation & Performance Marketing/Digital Marketing

As Asset Management and Asset Servicing continue to evolve their digital marketing and demand generation capabilities, this role will play a key part in building a more connected, automated, and measurable approach to audience engagement. The position will support the design and execution of marketing automation programs, including campaign orchestration, nurture journeys, lead management, segmentation, testing, and performance optimization. The role partners with marketing, sales and business stakeholders to translate business objectives into scalable, data-driven marketing programs using Marketo, Salesforce and connected platforms. The strategist will oversee the build, launch and optimization of multi-channel campaigns. including managing marketing data and platform processes; and deliver reporting and insights that improve engagement, operational efficiency and business outcomes. The ideal candidate combines strategic thinking with hands-on technical execution, strong data discipline, and a commitment to continuous improvement.

The key responsibilities of the role include:

Develop and implement demand generation strategies and campaigns for Asset Management and Asset Servicing using Marketo, Salesforce CRM, Salesforce Campaigns, Microsoft Dynamics and connected marketing technologies.

Collaborate with cross-functional internal teams such as sales, product, content strategy, and marketing teams to increase brand awareness, develop customer relationships, and drive revenue.

Develop and maintain automated nurture, onboarding, engagement, re-engagement and retention journeys across prospect and client lifecycle stages.

Implement and maintain lead management processes, including acquisition, source tracking, scoring, qualification, routing, recycling and handoff to sales, in alignment with agreed service levels and governance standards.

Maintain reusable program templates, tokens, forms, landing pages, smart campaigns and operational workflows that improve speed, consistency, and scalability.

Maintain marketing data quality through standardized field usage, list management, segmentation, deduplication, normalization, consent management, and routine data audits.

Monitor integrations and data flows between Marketo, Salesforce and connected platforms; troubleshoot sync, workflow and campaign-processing issues and coordinate resolution with technology, operations and data partners.

Continuously test marketing tactics to improve results and drive innovation. Plan and evaluate A/B and multivariate tests for subject lines, content, audience, cadence and conversion experiences, and apply findings to ongoing optimization.

Use data analytics and digital platforms to track and measure the performance of campaigns (conversion rate, acquisition, return on investment) and prepare detailed reports. Define campaign KPIs, create reporting and analyze performance across delivery, engagement, conversion, lead quality, client activity and business contribution; recommend optimization opportunities.

Apply privacy, consent, accessibility, brand and records-management requirements to automated marketing programs and support audit-ready documentation.

Perform platform administration and governance activities such as workspace and folder organization, naming conventions, user access support, program archiving and operational quality controls.

Document campaign requirements, operational procedures, data definitions and quality-control standards, and provide guidance and enablement to marketing automation users.

Required Qualifications

Requires 5 - 8 years of working knowledge and experience in performance marketing. marketing automation and/or demand generation. Bachelor’s degree in Marketing or related field is highly preferred.

Extensive hands-on experience using Marketo to build, test, deploy and optimize email, landing page, form, event, webinar, nurture, triggered and multi-channel programs

Experience with Salesforce Sales Cloud or Salesforce Financial Services Cloud and Microsoft Dynamics including campaign structure, lead and contact management, reporting and sales handoff processes.

Working knowledge of audience segmentation, personalization, dynamic content, lifecycle automation, lead management, preference management and campaign attribution

Strong data management skills, including data quality review, field mapping, normalization, deduplication, consent management and governance

Excellent project management skills with the ability to multitask, prioritize, and meet deadlines.

Ability to work both independently and collaboratively.

Excellent structured communication skills and the ability to explain marketing automation, CRM and data concepts clearly to business and technical stakeholders

Strong quality assurance and technical problem-solving skills

Preferred Qualifications:

Marketo Certified Associate, Marketo Certified Expert or comparable marketing automation certification

Experience supporting institutional Asset Management, Asset Servicing or other complex B2B financial-services audiences

Experience with account-based marketing (ABM), buying-group engagement, enrichment, intent data or customer data platforms

Familiarity with privacy, consent, accessibility and marketing compliance requirements

Working Model: Hybrid (#LI-Hybrid)

We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

#LI-EA1

Salary Range:

$114,700 - 194,900 USD

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Work Authorization

Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).

Working with Us

As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to an inclusive workplace and assisting the communities we serve.

Philanthropy is deeply rooted in Northern Trust’s history and is an essential element of our culture. Employees around the world give their time and talent to work for the greater good of their communities.

Reasonable Accommodation

Northern Trust is committed to working with and providing adjustments to individua