Team Lead - Paid Media

Team Lead, Paid Media

Location: Pune (Work from Office) | Experience: 3-7 years | Reports to: Co-Founder Technology & Operations

About Amura

Amura Marketing is a growth marketing company delivering end-to-end marketing and sales solutions to leading brands across the globe. Our philosophy, “Marketing Engineered,” brings together design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is building a global name in digital marketing and marketing technology, with end-to-end AI-native automation across marketing and sales operations.

Role Overview

We are looking for a Paid Media Team Lead with 3+ years of hands-on experience running high-budget campaigns on Google Ads, Meta, and LinkedIn Ads. You will lead a team of 7-8 across industries and drive an AI-enabled way of working across the paid media value chain: planning, execution, optimization, and reporting.

Key Responsibilities

1. Strategy and Planning

• •Build full-funnel paid media strategies tailored to each client’s industry, business model, and goals.
• •Understand North Star Metrics and identify key strategies based on each client’s GTM and industry/sub-industry trends.
• •Plan budgets, channel mix, audiences, and creative strategy across branding, lead generation, and conversion.
• •Drive month-on-month performance improvement and higher ROI.

2. Execution and Optimization

• •Plan, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn Ads.
• •Use data to refine targeting, bidding, budget allocation, and creatives.
• •Run a repeatable optimization loop: know the key indicators to review regularly, the strategies to act on them, and the automations that streamline the process.
• •Optimize the full funnel, from creative testing to conversion tracking and lead quality, for downstream outcomes rather than top-of-funnel volume.

3. Account-Based Marketing (ABM)

• •Design ABM campaigns for B2B clients: target account lists, tiering, account-level audiences, and LinkedIn and Google account targeting.
• •Align ABM programs with Sales and Business Development on messaging, sequencing, and handoffs.
• •Report on account reach, engagement, buying-committee penetration, pipeline influenced, and revenue sourced.

4. AI-Enabled Paid Media Operations

• •Use AI tools, connectors, and MCPs across the value chain:
• •Planning and strategy: research, audience and competitor analysis, media plans, forecasting.
• •Execution: campaign builds, ad copy and creative variants, bulk operations, QA.
• •Optimization: anomaly detection, budget pacing, search term and placement analysis, test analysis.
• •Reporting and analytics: automated dashboards, performance summaries, insight generation.

• •Build and standardize AI-assisted workflows and SOPs for the team.
• •Evaluate new AI tools and recommend which to adopt.

5. Tracking, Analytics, and Reporting

• •Ensure clean implementation of GTM, GA4, conversion APIs, and CRM integrations (e.g., HubSpot, Salesforce).
• •Build reporting that connects media spend to business outcomes.
• •Present transparent campaign reports to clients and give Business Development media inputs for pitches.

6. Client and Stakeholder Management

• •Understand client objectives, analyze metrics, and recommend improvements in efficiency and ROI.
• •Maintain strong client relationships to maximize retention and growth.
• •Collaborate with internal teams and client-side stakeholders.

7. Revenue Mapping and SOPs

• •Map individual and team revenue performance against media spends and commissions handled.
• •Develop frameworks and SOPs to scale performance consistently across accounts.

8. Team Leadership and Training

• •Lead, mentor, and manage a team of 7-8 paid media professionals.
• •Build training plans covering platform skills, analytics, reporting, and AI-tool proficiency.
• •Set and track team OKRs, and conduct regular performance reviews.

9. Staying Current

• •Keep up with algorithm changes, privacy and tracking shifts, and emerging AI capabilities.
• •Apply best practices to maximize Marketing ROI (MROI).

Must-Have

• •3-7 years of hands-on experience running and managing end-to-end paid media campaigns across Meta, LinkedIn, and Google.
• •Experience across industries, especially Manufacturing, B2B, B2B SaaS, and Real Estate. D2C exposure is a plus.
• •Working knowledge of AI tools, connectors, and MCPs across the paid media value chain (planning/strategising, execution, optimization, reporting and analytics), with real examples of use.
• •Understanding of ABM for B2B: how campaigns are strategized, executed, and reported.
• •Understanding of North Star Metrics across industries and companies, especially D2C and B2B SaaS, and the ability to translate them into campaign goals and KPIs.
• •Strong command of GTM, GA4, and CRM integrations.
• •Prior experience leading or mentoring a team.

Good to Have

• •Agency background.
• •Experience with marketing automation and CRM-based lead quality optimization.
• •Dashboard-building experience in Looker Studio or similar tools.

Key Success Metrics

• •ROI on marketing campaigns and media spend.
• •Achievement of client-specific North Star and funnel targets.
• •Client satisfaction and retention.
• •Team performance against benchmarks and OKRs.
• •Adoption of SOPs and AI-enabled workflows.

Interpersonal Attributes

• •Self-driven, with a strong ownership mindset.
• •Strong multitasking and prioritization under tight deadlines.
• •Strong leadership and communication skills.
• •Curious about new tools and quick to experiment.