Technical Programmatic Ads Specialist

Job Title: Technical Programmatic Ads Specialist

Location: Chandigarh, India

Department: IT/Technology

Reports To: Director of Technology

Job Type: Full-Time

About Us: Tru is a leading technology company specializing in innovative digital advertising solutions. Our Seller Side Platform (SSP) empowers publishers to maximize their ad revenue through efficient programmatic advertising. We are looking for a talented Programmatic Ads Specialist to join our team and drive our SSP's success.

Job Summary: The Programmatic Ads Specialist will be responsible for managing and optimizing the performance of our Seller Side Platform. This role requires a deep understanding of programmatic advertising, ad exchanges, and real-time bidding (RTB). The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams to achieve revenue goals.

Job Location and Address:

This requirement is Full Time and working from the office only. No Hybrid or Remote. The Incumbent is required to work in the following location:

Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071

Key Responsibilities:

• •SSP Management: Oversee the daily operations of the Seller Side Platform, ensuring smooth functioning and optimal performance.
• •Ad Inventory Optimization: Analyze ad inventory and implement strategies to maximize yield and fill rates for publishers.
• •Campaign Setup & Management: Set up, manage, and optimize programmatic ad campaigns, including PMP deals, open auctions, and direct deals.
• •Data Analysis: Monitor key performance metrics and conduct thorough data analysis to identify trends, issues, and opportunities for improvement.
• •Reporting: Generate regular reports on ad performance, revenue, and key insights for internal teams and external stakeholders.
• •Collaboration: Work closely with the sales, marketing, and technical teams to align strategies and drive revenue growth.
• •Troubleshooting: Identify and resolve issues related to ad delivery, discrepancies, and other technical challenges.
• •Market Research: Stay updated with industry trends, emerging technologies, and best practices in programmatic advertising.

Qualifications:

• •Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• •Experience: 5+ years of experience in programmatic advertising, preferably within an SSP environment.
• •Technical Skills: Proficiency with SSP platforms, ad exchanges, DSPs, and RTB processes. Experience with Google Ad Manager, OpenX, or similar platforms is a plus.
• •Analytical Skills : Strong analytical and problem-solving abilities with a data-driven mindset.
• •Communication: Excellent verbal and written communication skills with the ability to present complex information clearly.
• •Collaboration: Proven ability to work collaboratively in a cross-functional team environment.
• •Detail-Oriented: High attention to detail with the ability to manage multiple tasks and projects simultaneously
• •Certifications: Relevant certifications such as Google Ad Manager Certification, IAB Digital Media Sales Certification, or similar.
• •Programming Knowledge: Basic understanding of HTML, JavaScript, and SQL for troubleshooting and custom solutions.

Benefits:

• •Competitive salary and performance-based bonuses.
• •Comprehensive health, dental, and vision insurance.
• •Flexible working hours and remote work options.
• •Professional development opportunities and continuous learning.
• •Collaborative and inclusive company culture.