Technical Sales Engineer

Technical Sales Engineer

Reports To

Head of Sales

Job Summary

The Technical Sales Engineer serves as the technical expert within the sales team, bridging the gap between customer requirements and company solutions. This role combines technical knowledge with sales skills to understand customer needs, demonstrate products and services, provide technical support throughout the sales cycle, and develop solutions that meet client objectives. The Technical Sales Engineer works closely with customers, sales teams, engineering, and product development teams to drive business growth.

Key Responsibilities

Sales & Business Development

Identify and develop new business opportunities within assigned markets.

Support the sales team in achieving revenue and profitability targets.

Build and maintain strong relationships with new and existing customers.

Generate and follow up on sales leads and opportunities.

Prepare and deliver compelling customer presentations and product demonstrations.

Technical Support

Understand customer technical requirements and recommend suitable solutions.

Conduct product demonstrations, proof-of-concept activities, and technical evaluations.

Provide pre-sales technical support during customer engagements.

Respond to technical queries and prepare detailed technical proposals.

Assist customers with product specifications, integration requirements, and implementation planning.

Proposal & Tender Management

Prepare quotations, proposals, and tender responses.

Develop technical documentation and solution designs.

Collaborate with engineering and operations teams to ensure solution feasibility.

Support contract negotiations from a technical perspective.

Customer Relationship Management

Act as the primary technical point of contact during the sales process.

Maintain regular communication with customers regarding project progress and opportunities.

Ensure high levels of customer satisfaction and retention.

Provide market feedback to support product development initiatives.

Market Intelligence

Monitor industry trends, competitor activities, and emerging technologies.

Identify opportunities for product improvements and new market penetration.

Attend industry exhibitions, conferences, and networking events.

Qualifications

Education

Bachelor's degree in Engineering, Information Technology, Computer Science, Electronics, Mechanical Engineering, or a related discipline.

Professional certifications relevant to the industry are desirable.

Experience

3+ years' experience in technical sales, sales engineering, applications engineering, or a related customer-facing technical role.

Demonstrated success in achieving sales targets and developing customer relationships.

Experience preparing technical proposals and delivering customer presentations.

Skills & Competencies

Technical Skills

Strong understanding of technical products, systems, or solutions relevant to the industry.

Ability to interpret technical specifications and customer requirements.

Experience with CRM systems and Microsoft Office applications.

Knowledge of project management principles is advantageous.

Sales Skills

Consultative selling techniques.

Negotiation and closing skills.

Presentation and demonstration skills.

Proposal writing and commercial awareness.

Soft Skills

Excellent communication and interpersonal skills.

Strong problem-solving and analytical abilities.

Ability to explain complex technical concepts to non-technical audiences.

Self-motivated with strong organisational skills.

Ability to work independently and as part of a team.

Key Performance Indicators (KPIs)

Sales revenue achieved against target.

Number of new customer accounts acquired.

Proposal and tender success rate.

Customer satisfaction ratings.

Sales pipeline growth and opportunity conversion rate.

Product demonstration and customer engagement metrics.

Working Conditions

Office-based with regular customer site visits.

Travel may be required.

Occasional attendance at trade shows, exhibitions, and customer events.

Flexible hours may be required to meet customer needs.

Salary Range

Competitive salary plus commission/bonus scheme, company benefits, and opportunities for professional development.