Telemetry Operations Manager

Telemetry Operations Manager

MASTERWORKS.AGENCY

The Telemetry Operations Manager owns the day-to-day health of Masterworks' client tracking ecosystem: 100+ active digital properties across a diverse nonprofit and Gloo capital partner portfolio. You'll deploy and maintain tracking tags, investigate conversion data gaps, support new client onboarding, and serve as first responder to telemetry issues raised by internal teams.

What You'll Own

Tag Operations & Maintenance

Monitor and maintain Piwik PRO tracking configurations across 100+ client site instances, according to one of several standardized schemas to keep administration clean and efficient. This includes conversion events, goals, and e-commerce tracking

Work with development contractors to deploy and update the Masterworks CDN-hosted telemetry stack as platforms evolve and clients change donation platforms, website stacks, or tracking requirements

Manage Piwik PRO tag configurations: tags, triggers, variables, and container publishes

Keep client tagging synchronized when clients change websites, donation platforms, or ad account configurations

Monitoring & QA

Review daily and weekly telemetry monitoring alerts, identify gaps in results data collection, and triage issues by severity

Debug conversion event failures, identifying issues between changing client technologies and our tracking interface

Verify new tag deployments using live page inspection, browser developer tools, and Piwik reporting APIs

Continue to build out AI/automated methods for monitoring client sites/configurations

Telemetry Helpdesk

Serve as primary responder to telemetry tickets from Client Service, Project Management, Digital Media, Operations, and Gloo capital partner teams

Answer questions about Epiphany dashboard results, explain tracking behavior, and translate technical findings for non-technical teammates

Run live tests against client donation systems using credit card, managing costs while verifying real world conversion events are being captured correctly

Escalate and coordinate with the telemetry development contractor when issues require code-level resolution

Client Onboarding Support

Support technical digital onboarding of new clients: configure Piwik site instances, set up ad platform pixels (Meta, Google Ads, Adform, The Trade Desk, Outbrain), and verify tracking end-to-end

Document client-specific tagging configurations, deployment notes, and testing guides in Notion

Participate in client-facing technical onboarding calls to explain Masterworks' tracking approach and platform requirements

Regularly use and improve AI/automation systems to streamline onboarding process

Consent Management/Governance

Responsible for ensuring Gloo capital partners have the technical means to request and capture consent settings from web site visitors

Ensure tracking for capital partner sites (and some client sites) conforms to Gloo corporate requirements to avoid legal liability for data collection practices

Other Responsibilities

Maintain client URL parameter sheets and support the Operations team with link testing workflows

Investigate and resolve source code ingestion issues

What We're Looking For

Required

3–5 years of hands-on digital analytics or tag management experience

Strong working knowledge of Google Tag Manager, building and managing tags, triggers, variables, and container structures

Experience with a web analytics platform (Piwik PRO, GA4, Adobe Analytics, or similar), configuring goals, events, and e-commerce tracking

Ability to debug tracking issues using browser developer tools, including reading the network tab, inspecting the dataLayer, and following event chains

Comfortable managing multiple client contexts simultaneously without losing the thread (documentation is key here!)

Clear written communication, you'll regularly explain technical findings to non-technical teammates and clients using Slack, email, and Fibery

Strongly Preferred

Experience with Piwik PRO specifically (tag management, reporting, consent management)

Familiarity with programmatic and paid social ad platform pixels: Meta, Google Ads, Adform, The Trade Desk

Understanding of CRM source code tracking and UTM parameter schemas

Basic SQL or data inspection skills (BigQuery, Looker, or similar)

Experience in an agency environment managing multiple client accounts

Nice to Have

Familiarity with RudderStack or other CDPs

HTML/CSS/JavaScript proficiency

Experience with nonprofit donation platforms