TikTok Advertising Strategist

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The TikTok Advertising Strategist delivers Power Digital’s SMB TikTok offering: a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands. They are oriented toward getting clients live and spending on TikTok quickly, then helping them grow. They are self-starters who work within the structure of the offer rather than open-ended account management. The Strategist works hand-in-hand with the program lead to refine the offer and deliver it. They own account setup, the initial build, and the working sessions, and they are excellent at giving clients clear, practical direction in a limited amount of time.

Key Responsibilities:

Full ownership of strategy and execution of the SMB offer via TikTok Advertising

Account setup and QA, with tracking QA coordinated with internal teams

Initial campaign build, including structure, ad copy, and ads built from client creative

Lead recurring working sessions covering builds, reporting, and optimizations

Move clients to live, spending campaigns on a swift timeline; escalate stalled launches early

Sufficient QA that results in no errors that would negatively impact clients

Effectively own internal communication for the program

Keep client status and spend up to date in a shared tracker

Flag blockers, scope questions, and client feedback to the program lead

Proactively making recommendation to improve efficiency and performance

Excellent marketing and business strategy acumen

Complete understanding of the marketing funnel and how SMB brands succeed on TikTok

Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role

Ability to navigate roadblocks and adapt within the structure of the offer

Ownership of performance reporting during client sessions

Ability to leverage data to tell a story and articulate results to clients with clear next steps

Employ AI technologies to enhance and optimize business processes

Role Requirements:

2-3 years of digital marketing experience; 1-2 years in an agency setting

Minimum 2-3 years of hands-on experience with TikTok Advertising

Specifically having experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization

Hands-on experience with TikTok pixel and Events Manager setup and QA

Proficiency in Google/Microsoft Office Suite(s)

Proficiency in Google Analytics

Strong understanding of full-funnel marketing

Other skills required:

Strong written and verbal communication skills, including running a live working session

Strong organizational and project management skills across many clients at different checkpoints

Discipline to hold scope and say no to work outside the checkpoints

Self-motivated individual with a strong desire to succeed

Confident with client-facing presentations and communication

Strong work ethic and ability to learn quickly and independently

Key Performance Indicators (KPIs)

Managing a full workload indicated by $30K revenue/employee

Client spend growth on TikTok

90% Client Retention, evaluated biannually

Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

Excellence in launch execution and account performance, with fast, error-free builds

Accurate tracking of client status and spend

Successful cross-team collaboration

Reliable internal communication

Benefits & Perks:

Base salary + commission opportunities

Prepaid Medicine Plan

15 paid vacation days (PTO) per year

Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors

Fully flex work environment: full-remote, in-office, or hybrid

A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck

Employee Assistance Program (EAP)

17 observed Colombian national holidays + 2 mental health recharge days per year

Legal benefits like Prima, Cesantias

Paid Social Security

Unlimited opportunities for growth & leadership within a rapidly growing firm

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Quarterly awards including prize money and recognition for outstanding performance

Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.