TikTok Live Commerce Manager

About TAAC Group

TAAC Group is a multi-brand holding company operating at the intersection of art, culture, and commerce. Our flagship brand, Smard Art , is the world's leading Black art retail brand.

About the Role

We are looking for a TikTok Live Commerce Manager who is equal parts strategic team lead and active live seller. This is not a purely managerial role. You will spend at least 60% of your working hours selling on live streams, even when full team coverage is in place. Being on camera is a core performance function, not a fallback.

The remaining 40% of your time goes into building, managing, and scaling our live commerce team across TikTok Live and other live channels in Canada and the United States, driving audience growth, GMV, conversion, and host development. If you can sell on camera and lead a team that sells, this role was made for you.

In This Role, You Will

Live Selling Performance

Personally host the majority of scheduled live sessions across TikTok Live and other live platforms

Drive direct revenue through on-camera product presentation, audience engagement, and real-time conversion tactics

Maintain a strong on-camera presence and brand voice consistent with Smard Art's identity and audience

Co-host alongside team hosts during high-traffic and promotional streams to maximize peak-window GMV

Team Leadership and Operations

Recruit, onboard, train, and manage a team of live commerce hosts across Canada and the United States

Build and maintain a cross-border live schedule that maximizes reach across time zones

Develop scripts, product talk tracks, promotional hooks, and engagement playbooks for the team

Monitor host KPIs, including watch time, conversion rate, average order value, and viewer growth

Coordinate with marketing and creative teams on product launches, seasonal campaigns, and platform promotions

Platform Growth and Strategy

Own TikTok Shop and live commerce metrics: GMV, live viewer count, follower growth, and repeat buyer rate

Test new live formats, product pairings, and promotional structures to improve performance

Use platform analytics to optimize scheduling, product selection, and host assignments

Stay current on TikTok and live platform algorithm updates, live commerce trends, and competitor activity

Report weekly GMV, session performance, and team output to the Head of Commerce Marketing

We Are Looking for Someone Who

Has proven experience as a live commerce host or live selling professional on TikTok Live or other live channels

Has a strong on-camera presence: confident, engaging, and able to drive real-time purchases

Has managed or coordinated a team of hosts, creators, or sales associates

Has consistently hit or exceeded GMV-based live sales targets

Knows TikTok Shop mechanics, TikTok Live best practices, and live commerce tools inside and out

Strongly Preferred

Experience in art, home decor, or lifestyle products, Smard Art's core categories

An existing TikTok following or a track record of growing audiences through live content

Familiarity with Black consumer culture and marketing to Black women ages 18 to 35

Experience working with influencer or creator teams

Your Approach to the Role

You lead from the front. Your team sees you on camera, not just in the schedule

You live in the numbers and use data to decide what to sell, when, and who hosts

You coach hosts with clear, direct feedback and celebrate their wins

You stay sharp on platform changes and adjust fast when something stops working

You own the results, the good weeks, and the hard ones