Trade&Shopper Marketing Leader

Job Title

Trade&Shopper Marketing Leader

Job Description

Main Tasks:

• •Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories.
• •Leading efforts to leverage the Global Brand Positioning and solidify the company's superiority at Points of Sales (both online and off-line stores).
• •Providing leadership in the translation and execution of the Marketing strategy into impactful in-store activation programs.
• •Putting in place, monitoring and improving processes to link all Marketing activities with the activities of the Sales team.
• •Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate sales.
• •Analyzing Market intelligence: for existing and potential trends; measurement of competitors activities/performance at Retail;
• •Identifying opportunities for penetration into new channels and distribution into existing ones.
• •Enhancing visibility at store level for both online and off-line stores.
• •Leading key customers Category Management projects: leveraging expertise in market pricing, competitive products analysis; being responsible for commercial assortment and SKU productivity; accounting specific plans for key channels; analyzing data and suggesting the further development on constant basis.
• •Leading and developing the TSM team.

You're the right fit if you have:

• •Higher education (marketing / economics preferably)
• •3+ years of Trade Marketing background in FMCG, Pharma, Key Electro or Retail
• •Proven ability and desire to help build a Trade Marketing infrastructure, including processes, methodologies and tools required to drive Trade Marketing, Marketing and Category Management effectiveness.
• •People management experience
• •Category Management process, Budget management, People management
• •Fluent Ukrainian and English
• •Advanced MS Office user

• About Philips
• We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• •Learn more about our business .
• •Discover our rich and exciting history .
• •Learn more about our purpose .

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here .

• #LI-EU
• How we work together
• We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
• About Philips
• Are you ready to do the work of your life to help the lives of others? Learn more about our business , discover our rich and exciting history and learn more about our purpose .
• If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care .