Trade Show Specialist (B2B)

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA . Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

The Trade Show Specialist is based at our largest European office, in Budapest. This role works closely with Sales, Marketing, Product, Design and Leadership to shape how Formlabs shows up on some of our most important stages.

This role owns the strategy, planning, execution, and performance of a portfolio of events, with a strong focus on key trade shows and Formlabs-owned events. Formlabs participates in approximately 20 trade shows annually, ranging from smaller, 12sqm booths to large-format exhibits of over 200sqm, while continuously bringing new products and applications to market. You will independently define and execute event programs, collaborate across functions to achieve clear objectives, and continuously improve how our experiential marketing efforts support the business.

The Job:

Own a portfolio of various trade shows, from 12sqm to 200+sqm

Develop and execute plans to achieve event objectives, ensuring milestones are met and outcomes are delivered

Lead end-to-end event planning and execution, including pre/post-event campaigns, staffing, booth management, and internal enablement for demos and presentations

Collaborate with the design and marketing teams to ensure event presence effectively represents the brand and showcases our growing product portfolio

Manage budgets, contracts, vendors, and logistics, optimizing spend and operational efficiency across multiple event formats

Serve as a visible brand ambassador, building relationships with customers, partners, and prospects onsite

Gather and analyze event performance insights, using learnings to continuously improve formats, messaging, and attendee experience

Collaborate across Sales, Product, Design, and Marketing teams, providing recommendations and influencing decisions to maximize event impact

Responsible for ordering and tracking event inventory including collateral, giveaways, etc.

Travel as needed (~25% of the time) to attend events, oversee execution, and support onsite teams - mostly within Europe

You:

Bachelor’s degree in Marketing, Communications, or a related discipline

5+ years of experience in event marketing, including owning and executing complex B2B trade show and event programs

Proven experience managing multi-event portfolios with booths ranging from small to large-format, including planning, execution, and reporting

Experience supporting product launches and evolving product portfolios through events, ensuring effective market positioning

Strong project management skills, highly organized, and able to manage multiple projects, resources, budgets, and onsite personnel under tight deadlines

Excellent communication skills - written, oral, and cross-functional collaboration, including partnering effectively with Sales, Product, and Marketing teams

Data and metric-driven, with the ability to draw insights from event and marketing data to optimize outcomes

Creative, innovative, and proactive - able to identify new opportunities and think outside the box to improve event experiences

Confident, friendly, and dynamic personality, able to serve as a brand ambassador at events

Comfortable traveling ~25% of the time to attend events and oversee onsite execution

Bonus Skills:

Passion for 3D printing and emerging technologies

Experience in a fast-growing startup environment

We Offer:

Hybrid work

Catered lunch at the office 3 days per week

Private health insurance with Medicare (Blue package + hospital coverage)

A monthly or quarterly public transportation pass for Budapest

Shares in the company (we're a double unicorn company!)

Free beverages and snacks at the office

All You Can Move sports pass

Free 3D prints

An inclusive, dog-friendly office with diverse and inspiring colleagues

Development opportunities both in-house and off-site

Fun team events

We build amazing things. Come join us!

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

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