UA Manager

At Naphora Games Group , we’re building more than games, we’re building a global team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games.

We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster.

Our goal is to create world-class games that players around the globe love and remember. If you thrive in a high-performance, ownership-driven environment and want to make a real impact, you’ll fit right in with us.

Role Summary

Own and scale Naphora’s user acquisition across our mobile games.

Your objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data-driven optimization.

You’ll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention, monetization, and LTV.

Responsibilities

User Acquisition & Growth

Develop and execute paid and organic acquisition strategies across multiple mobile games

Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networks

Own campaign budgets, bidding strategies, and performance optimization

Scale acquisition while maintaining profitability and player quality

Support global game launches and LiveOps marketing initiatives

Creative Testing & ASO

Define and execute creative testing roadmaps

Test and optimize creatives to improve CPI, IPM, CTR, CVR, and ROAS

Lead App Store Optimization (ASO) initiatives to improve visibility and store conversion

Plan and execute creator and influencer acquisition campaigns

Analytics & Optimization

Analyze campaign performance and turn data into actionable recommendations

Track key acquisition, retention, monetization, and LTV metrics

Build dashboards and performance reports for stakeholders

Work closely with Product to improve retention, monetization, and LTV

Continuously monitor competitors, industry trends, and new acquisition opportunities

Success Looks Like

Consistently delivering profitable user growth

Scaling both paid and organic acquisition

Improving acquisition efficiency while increasing player quality

Running experiments quickly and using the results to make decisions

Making decisions based on data rather than assumptions

Qualifications

4+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming

Proven experience managing six- or seven-figure monthly UA budgets

Hands-on experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other major ad networks

Strong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or Singular

Experience with ASO and store conversion optimization

Strong analytical skills with proficiency in Excel/Google Sheets and BI tools

Strong understanding of mobile gaming KPIs including CPI, IPM, CTR, CVR, ROAS, LTV, ARPDAU, retention, and payback

Experience designing and executing A/B tests

Strong communication and stakeholder management skills

Fluent in English

If this role excites you and you’re ready to help shape the future of game development at Naphora, we encourage you to apply.