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Thatgamecompany

UGC & Creator Community Specialist

China - Shanghai

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hirly's read of this role

Seniority
Mid level
Country
CN
Work mode
On-site / unstated
First seen by hirly
2 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Role Overview

Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.

Key Responsibilities

Ecosystem Strategy & Execution : Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.

Creator Relationship Management : Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.

UGC Campaigns & Initiatives : Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.

Insights & Content Amplification : Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.

Cross-Functional Alignment : Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.

Requirements

Experience : 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.

Industry Insight & Taste : Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.

Empathy & Communication : Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.

Language : Fluent in both Mandarin and English to collaborate seamlessly across international teams.

Brand Alignment : Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.

Original posting on Thatgamecompany's site ↗

Listed on hirly, a job board. hirly is not the employer: Thatgamecompany is hiring for this role.

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