User Acquisition Specialist - Remote

User Acquisition Specialist

Remote | B2B / Contractor

About Us

Peaksel is a Serbia-based company focused on the development and publishing of video games and mobile applications.

Founded in 2012, we currently have a team of 50+ people. We have developed and published 300+ games and apps with 500M+ downloads , which a part of our portfolio. Even though we started as a mobile-only company, throughout the years we have expanded on other platforms as well, such as PC and other consoles.

• For more information about us and our portfolio, visit our website:
• peaksel.com

About the Role

The User Acquisition Specialist will be responsible for planning, managing, analyzing, and continuously optimizing UA campaigns for our mobile games.

Key Responsibilities

Planning, launching, and continuously optimizing UA campaigns for mobile games

Managing campaigns across platforms such as Google Ads, Facebook, TikTok, Unity, Mintegral, Apple Search Ads , and others

Monitoring and analyzing key UA metrics, including CPI, CPA, ROAS, LTV, retention, and conversion rate

Testing different creatives, audiences, geographic markets, bidding strategies, and campaign structures

Analyzing campaign performance and making data-driven decisions

Identifying opportunities to scale successful campaigns

Optimizing budgets and effectively managing advertising spend

Collaborating with Game Design, Product, and Art teams on the development and testing of UA creatives

Monitoring the market, competition, and current trends in the mobile gaming industry

Preparing regular campaign performance reports and analyses

Communicating and collaborating with external partners and Media Partners

Requirements

Minimum 3 years of experience in User Acquisition , preferably within the mobile gaming industry

Hands-on experience in independently managing and optimizing paid acquisition campaigns

Strong understanding of UA and performance marketing metrics

Experience working with relevant advertising platforms

Strong analytical and commercial skills, with the ability to make data-driven decisions

Knowledge of MMP platforms , preferably AppsFlyer , and Firebase

Understanding of the relationship between acquisition, retention, monetization, and LTV

Experience with campaign testing and optimization

Advanced level of English

Nice to Have

Experience with UA campaigns in the mobile gaming industry

Experience in scaling campaigns and managing larger budgets

Experience with A/B testing of creatives and audiences

Experience with attribution and analytics tools such as GA4 and Looker

Familiarity with the Apple App Store and Google Play ecosystems

Experience in collaborating with Creative and Art teams on UA creative development

What We Offer

B2B engagement: This is a contractor position. Candidates must be able to invoice us through their own registered business or self-employed status in their country of residence.

Compensation based on experience and seniority

A goal-oriented yet friendly, start-up-like atmosphere

A company culture that values clear and respectful communication without unnecessary formalities

An open and honest feedback culture with a clear focus on professional development and continuous growth

Access to a wide range of educational resources, professional training programs, and IT courses

Candidates must be available to work at least 4 hours within our working hours (08:00–16:00 CET/CEST) each day.