V100- Marketing Operations Specialist

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Job Description:

Join Job Duck as a Marketing Operations Specialist and play a vital role in maintaining the operational excellence behind a high-performing legal marketing department.

This position is responsible for ensuring marketing data accuracy, maintaining a strong and consistent local online presence, supporting website and CRM operations, managing directory profiles, and overseeing performance tracking initiatives that help marketing leaders make informed decisions. This is a highly structured, process driven role designed for someone who enjoys working with systems, checklists, and detailed workflows. The ideal candidate takes pride in accuracy, consistency, and organization, and finds satisfaction in keeping marketing assets, data, and reporting reliable and up to date. Success in this role is measured by precision, turnaround time, accountability, and the ability to execute recurring processes with a high degree of accuracy.

Monthly compensation range: 1800 USD to 2150 USD

Responsibilities include, but are not limited to:

Distribute and track quarterly attorney profile review checklists

Submit eligible Google LSA disputes within required timelines

Monitor dispute performance metrics and coverage levels

Document citations, competitor visibility, screenshots, and supporting evidence

Conduct database hygiene reviews, including duplicate management and field completion audits

Validate UTM parameters, campaign tracking links, forms, and routing functionality

Organize and maintain HubSpot templates, email sequences, and sales resources

Track marketing and business development projects, tasks, deadlines, and follow ups

Prepare weekly status reports for the Marketing Manager

Document meeting notes, action items, and project updates

Maintain team calendars and assign tasks through Asana

Execute email marketing deployments, audience segmentation, and list hygiene activities

Execute monthly AI search visibility and citation testing across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews

Deliver monthly AI visibility reports to marketing leadership

Perform weekly HubSpot record audits and data quality reviews

Maintain SOPs, documentation libraries, process guides, and internal FAQs within Trainual

Support the Vancouver office digital presence launch, including citation management, location page implementation, phone tracking, photography updates, and review generation processes

Format and publish blog posts and website pages in WordPress and HubSpot

Maintain content inventories, publication logs, refresh schedules, URLs, keywords, and update records

Maintain attorney biography and CV libraries

Assist attorneys with creating, updating, and optimizing professional directory profiles

Manage submissions to legal and professional directories

Review Google Local Services Ads leads daily

Investigate and correct lead source attribution issues within marketing-owned fields

Verify referral source tagging and data consistency

Coordinate shipping, mailings, marketing materials, and event logistics

Support reporting initiatives and marketing performance tracking

Add images, audio files, metadata, schema markup, titles, descriptions, and tags before publication

Validate SEO elements, tracking links, and website functionality before content goes live

Ensure complete NAP consistency across all directory listings and citations

Monitor reviews daily and manage responses according to established approval procedures

Track attorney profile performance and directory visibility trends

Monitor attorney recognitions, speaking engagements, awards, and media mentions

Prepare LinkedIn profile update briefs and maintain completion records

Maintain secure credential management procedures and profile change logs

Maintain dispute records, tracking logs, resolutions, and reimbursement documentation

Reconcile dispute credits against monthly Google Ads statements

Update attorney and employee biographies when credentials or information change

Organize and maintain marketing asset libraries, including logos, creative files, photography, videos, and brand resources

Publish prewritten content across social media channels and monitor engagement activity

Maintain business profiles across Google, Yelp, Bing, Apple, BBB, chamber directories, and legal directories

Manage and maintain Google Business Profiles for Seattle, Tacoma, Olympia, and Vancouver offices

Conduct monthly audits of all firm and attorney profiles to ensure accuracy and consistency

Test profile links and phone numbers to verify proper functionality and routing

Maintain Rainmaker compliance trackers, documentation, deadlines, and profile status records

Requirements:

Experience working in marketing operations, digital marketing support, CRM administration, or marketing coordination preferred

Comfortable perfoming data audits, quality control reviews and reporting tasks.

Experience publishing and managing website content

Experience with data validation, reporting, and process tracking is a must

Ability to follow SOPs, manage recurring processes, and maintain exceptional accuracy

Experience supporting local SEO, online directory management, and profile maintenance is preferred

Familiarity with legal, professional services, or multi location business marketing environments is a plus

Comfortable working independently while managing multiple priorities and deadlines

Strong written and verbal English communication skills required

Ability to maintain confidential information and follow established workflows

Strong organizational and documentation skills

Comfortable reviewing data and identifying inconsistencies

Required Software and Tools: HubSpot, WordPress or similar CMS platforms, Microsoft Excel, Google Sheets, ChatGPT, Claude, or similar AI tools, Google Business Profile, Asana, Trainual, BrightLocal or similar citation management platform, CallRail, Google Local Services Ads Platform, Google Workspace

Required Skills and traits

Detail-oriented

Highly organized

Process-driven

Analytical mindset

Strong problem-solving abilities

Excellent written communication skills

Time management

Data accuracy and validation

Marketing operations

CRM administration

Website content publishing

Local SEO support

Directory and citation management

Digital asset organization

Process documentation

Reporting and record keeping

Quality assurance

HubSpot proficiency

WordPress proficiency

Spreadsheet management

AI tool proficiency

Self-motivated

Accountability

Adaptability

Follow-through

Ability to learn new technologies quickly

Collaboration and teamwork

Professional judgment

Ability to work with minimal supervision

Work Shift:

8:30 AM - 5:30 PM [PST][PDT] (United States of America)

Languages:

English, Spanish

Ready to dive in? Apply now and make sure to follow all the instructions!

Our application process involves multiple stages, and submitting your application is just the first step. Every candidate must successfully pass each stage to move forward in the process.

Please keep an eye on your email and WhatsApp for the next steps. A recruiter will be assigned to guide you through the application process. Be sure to check your spam folder as well.