Value Assurance Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Background and Context

The Commercial Digital Services Value Pool, within Haleon’s Digital & Technology Function, represents a major enterprise-wide transformation effort aimed at unlocking more than £250m in commercial benefits over 3–5 years, enabled by over £100m in targeted digital investment. The portfolio focuses on four critical pillars:

Investment Effectiveness – deploying capital against the highest‑value opportunities.

Go‑to‑Market & Pharmacy Transformation – modernising commercial execution and elevating the pharmacy channel.

Salesforce of the Future – equipping field teams with next‑generation tools, insights, and digital capabilities.

Digital Experiences – enabling seamless, personalised engagement across customer and patient touchpoints.

Role Description

The Value Assurance Manager is a pivotal role within the Commercial Digital Services (CDS) Value Pool, part of the Digital & Technology function. Working in close partnership with the Customer Growth Office (Commercial Excellence and Marketing), Product Delivery teams, and the wider Value Pool, the Value Assurance Lead ensures that all digital and technology investments translate into tangible, measurable commercial and operational value.

Sitting within the Product Delivery pillar, the role integrates financial analysis, operational performance insights, and behavioural science methodologies to ensure that value is not only forecast but realised in-market through sustained adoption, behavioural change, and effective execution. The role works closely with Deployment Leads and the Enterprise Transformation Office (ETO) to anchor value outcomes directly to transformation progress.

The role is accountable for defining, embedding and maintaining the end-to-end adoption, behaviour change and value realisation approach across the CDS product portfolio. And requires a proactive, analytical leader who can challenge assumptions, shape value frameworks, and drive data‑driven decision‑making across global digital programmes.

The role acts as an adoption Centre of Excellence (CoE) to lead on and define frameworks, processes and practices for how CDS do adoption readiness, measurement/tracking, course corrections, behavioural interventions and feedback loops in partnership with Chief Transformation Office (CTO) and Change Management CoE.

Key Responsibilities

Value Frameworks & Measurement

Accountable for defining, owning and maintaining the end-to-end approach to adoption, behaviour change and value realisation for the CDS Value Pool, ensuring it’s consistently and effectively embedded in product delivery

Define, own and maintain robust adoption and value frameworks, measurement standards, and KPIs for digital initiatives across the value pool

Challenge and validate business case assumptions, including adoption, behavioural expectations, operational dependencies, and anticipated financial outcomes.

Establish consistent value definitions and methodologies that can be applied across markets, programmes, and product teams.

Ensure alignment, as well as shape enterprise-wide reporting standards and value methodologies owned by the Enterprise Transformation Office (ETO).

Benefits Realisation & Performance Management

Accountable for defining, owning and maintaining the end-to-end change and adoption approach for products/initiatives delivered by Commercial Digital Services Value Pool, ensuring expected financial benefits are realised

Define, own and maintain the end‑to‑end benefits tracking process, from initial hypothesis and adoption readiness through to realised financial and operational value.

Monitor adoption, usage, and behavioural data to identify value gaps, root causes, and corrective actions.

Provide structured insight into value leakage, including process non‑adherence, insufficient capability, user behaviour variance, or market execution barriers.

Produce value realisation dashboards, reports, and performance insights for senior leadership, product owners, and ETO.

Oversee and partner with Product Delivery and Deployment Leads to ensure programme design and rollout plans are aligned with value delivery expectations.

Behavioural Science Integration

Integrate behavioural science principles into value assessment models to ensure value forecasts are grounded in realistic user behaviour.

Define, own and maintain value drivers explicitly dependent on behavioural shifts and ensure these are measurable through analytics and usage data.

Analyse actual vs intended process behaviour to identify adoption barriers, performance gaps, or misconceptions.

Apply test‑and‑learn methods to validate behavioural interventions, measure their impact, and refine value assumptions over time.

Facilitate and lead Product Delivery and Deployment teams across CDS to diagnose, design, execute and measure targeted behavioural interventions

Translate behavioural insights into practical recommendations for deployment, training, and product design.

Cross‑Functional Collaboration

Define and build behaviour change and adoption capability across Product Delivery and Market Deployment teams – and wider – to ensure effective and consistent execution of end-to-end value realisation approach

Act as a ‘lighthouse’ and partner with Deployment & Adoption Leads to activate best practices in market, ensuring consistent and effective execution of end-to-end value realisation

Oversee and partner closely with Deployment & Adoption Leads/Managers to connect adoption metrics with value outcomes and jointly address barriers to realisation.

Provide ETO with clear insights that link transformation progress, behavioural change, and financial impact.

Oversee and collaborate with Product Delivery teams to ensure product features, onboarding, workflow design, incentives and release plans support intended value creation.

Define and lead on product value/adoption reviews and accelerators with delivery and deployment teams to identify adoption trends, barriers and interventions as part of new operating model rhythm

Engage senior stakeholders across Commercial, Marketing, Finance, and Market organisations to drive value‑based decision‑making.

Qualifications & Experience

Basic Qualifications

Master’s degree in Behavioural or Social Sciences

Proven experience in building behaviour change capability and maturity, including training and mentoring product teams in behavioural design and adoption

Significant experience leading behaviour change, adoption and value realisation across global digital and tech programmes

Strong communication, collaboration, facilitation and co-design skills

Demonstrated stakeholder influencing skills, with the ability to challenge assumptions constructively.

Proven end-to-end operator that can execute to bring their vision and ideas to life in low maturity organisations

Experience defining and embedding adoption and value metrics for data, analytics and planning products

Strong finance, analytics, or commercial performance background.

Proven experience in ROI modelling, benefits tracking, or value realisation f