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YER

Vertical Marketing Manager (m/f/d)

Erlangen, Bayern, Germany

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hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Country
DE
Work mode
On-site / unstated
First seen by hirly
6 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

  • ABOUT US For our client we are currently filling the following
  • position: VERTICAL MARKETING MANAGER (M/F/D) YOUR TASKS Applying TI's
  • new digital naming structure across the product portfolio and
  • marketing assets, and supporting the transition of customer-facing
  • channels to the brand Developing the structure of the TI website,
  • webpages and landing pages with intuitive navigation, relevant content
  • and a consistent customer experience Creating customer-focused
  • messaging and content, including webinars, presentations, brochures,
  • articles, videos and social media activities for business leadership
  • Planning and delivering integrated digital campaigns that explain the
  • portfolio, demonstrate customer value and drive awareness, engagement
  • and demand Developing high-impact reference stories and promoting them
  • across multiple channels Preparing trade fairs, conferences and
  • customer events, from messaging and content to digital promotion and
  • lead follow-up alignment Collaborating closely with internal and
  • external partners, subject matter experts and leaders to deliver
  • high-quality assets on time Tracking relevant marketing and digital
  • KPIs, recommending and implementing improvements, maintaining existing
  • assets and ensuring compliance with brand, legal, accessibility and
  • communications standard YOUR QUALIFICATIONS Bachelor's or Master's
  • degree in Marketing, Communications, Business Administration, Digital
  • Media or a related field Experience in B2B, digital or portfolio
  • marketing, ideally in an industrial, technology, energy or engineering
  • environment Hands-on experience in website and content management,
  • integrated campaigns, social media, webinars, events and performance
  • measurement Strong storytelling skills and the ability to translate
  • complex technical topics into clear customer benefits and compelling
  • content Solid project and stakeholder management skills, including in
  • an international matrix organization with many contributors and
  • competing priorities A structured, proactive and collaborative working
  • style that combines customer focus, creativity, analytical thinking
  • and attention to detail Excellent written and spoken English;
  • additional languages are an advantage BENEFITS An international
  • working environment with close collaboration across teams, experts and
  • leadership Flexible working arrangements, including options for remote
  • work (2 - 3 days) Room for personal and professional development, with
  • the freedom to bring in your own ideas and grow with the rol
  • INTERESTED? Then we look forward to receiving your convincing
  • application including salary requirements and earliest starting date
  • via our online portal.
Original posting on YER's site ↗

Listed on hirly, a job board. hirly is not the employer: YER is hiring for this role.

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