Vice President, Digital Experience

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

About the role

PTC’s growth depends on a digital experience that works as hard as our sales force. The VP, Digital Experience owns that experience end to end: ptc.com, the PTC eCommerce Store, paid and earned digital marketing, search visibility across both traditional and AI-driven engines, web and ecommerce analytics, and the UX discipline that ties it together.

You will run a global digital engine that already drives measurable pipeline — and you will build the capabilities PTC doesn’t have yet: a formal experimentation program, onsite personalization, and grow our generative engine optimization (GEO/AIEO) practice to make PTC the answer when engineers ask AI where to find design, PLM, and engineering software.

You are accountable for e-commerce revenue, not just traffic - Digital experience at PTC is a revenue channel with targets, and this role carries them.

What you’ll own

• •Digital strategy. Set the multi-year digital experience roadmap for PTC: how ptc.com, ecommerce, paid media, and organic visibility work together as one acquisition-to-purchase system across our five verticals (Automotive, MedTech, Federal/Aerospace & Defense, Industrials, Electronics & High Tech) and global regions.
• •Paid and earned digital. Own paid search, paid social, programmatic, and shopping campaigns globally, plus earned digital visibility. Set channel mix, manage agency partners, and hold every dollar to a pipeline standard.
• •Search everywhere: SEO + GEO/AIEO. Own traditional organic search and build PTC’s generative engine optimization capability from the ground up — structured content, AI-crawler readiness, citation and answer visibility across ChatGPT, Perplexity, Gemini, Claude, and AI Overviews. This capability does not exist at PTC today; you will define it, staff it, and prove it.
• •Experimentation and conversion rate optimization. Build PTC’s conversion optimization program: testing infrastructure, experiment velocity, and a culture where every major page and journey earns its place with data.
• •Personalization. Build onsite personalization — intent- and account-aware experiences that adapt ptc.com and the Store to vertical, segment, and buying stage.
• •ptc.com and UX. Own the corporate website — strategy, information architecture, content operations, performance, and the UX/UI design practice. Make the site the strongest seller PTC has.
• •eCommerce and digital commerce. Own PTC’s ecommerce business end to end — the PTC Store, digital commerce operations, merchandising, transaction experience, cart recovery, and digital-led purchase journeys for self-serve and mid-market buyers. All eStore responsibility consolidates under this role; you set the commerce roadmap for PTC’s growing SaaS portfolio and carry its revenue.
• •Web and ecommerce analytics. Own digital measurement: site analytics, ecommerce funnel reporting, attribution insight, and the dashboards leadership uses to steer investment. Turn measurement into decisions.
• •Budget and partners. Own and forecast the digital experience budget. Select and manage agencies and vendors; hold them to the same performance bar as the internal team.
• •Technology partnership with IT. IT owns PTC’s marketing and web technology stack. You own what it must do: define the digital experience requirements and roadmap, and partner with IT on stack strategy, platform selection, and maintenance so the technology keeps pace with the business.
• •Team leadership. Lead and develop a global organization spanning digital marketing, SEO/SEA, PPC, digital strategy, UX design, web analytics, ecommerce, and digital commerce operations. Unify previously separate teams into one operating model with clear swim lanes and shared goals.

How success is measured

Marketing-sourced pipeline from digital channels against Growth Marketing targets

eCommerce revenue and transaction growth through the PTC Store

Site conversion rate and funnel performance (visit → engagement → hand-raise → purchase)

Organic and AI-search visibility: rankings, citations, and share of answer for PTC’s categories

Paid media efficiency (cost per opportunity, return on spend)

Experiment velocity and win rate once the CRO program stands up

What you bring

15+ years in digital marketing, digital experience, or ecommerce leadership, with significant time in B2B enterprise software or industrial technology

8+ years leading multi-disciplinary digital teams (15+ people), including through org change or consolidation

Proven pipeline or revenue accountability — you’ve owned a number, not just a channel

Deep, hands-on fluency across the full scope: enterprise web platforms and CMS, ecommerce operations, paid media at scale, SEO, and web analytics

A credible point of view on AI search — you can articulate how buying discovery is shifting to AI assistants and what a company must do about it

Track record building new capabilities (experimentation, personalization, or analytics practices) inside an established organization

Executive presence: you brief C-suite leaders crisply and influence peers across sales, product, and IT

PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $215,000 - $300,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.

This position is not eligible for employment-based immigration sponsorship. Applicants must be authorized to work in the United States without requiring current or future sponsorship from PTC.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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