Vice President, Group Manager - Social

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

About M Booth Lifestyle

We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle space, supporting breakthrough digital efforts on a team that blends influencer and digital background, with a robust background in earned PR and talkability.

Culture-minded professionals interested in the future of marketing who enjoy collaborating, brainstorming, and challenging conventions will love working with us. We believe critical thinking, taking initiative, and owning projects are the keys to being a great teammate and we hold high standards in those areas. We take our work very seriously but do not take ourselves very seriously. We celebrate great work, but it is always through the lens of the team. Said another way, we try to leave our egos at the door.

The Digital experts on lifestyle sit at the nexus of strategy, content, influencer, research and analytics, and innovation (A.I.). Our work spans technology, CPG, retail, corporate, lifestyle, food and more. The common denominator is our ability to intimately understand audiences and the infinite ways and places they share information and interact with brands such that we can speak to them authentically and with purpose.

What We're Looking For:

Our growing Lifestyle team is looking for a VP, GM Digital/Social.

We are seeking a leader in digital and social media marketing, who also understands influencer and can help holistically guide on where it sits in a broader digital marketing strategy. They should be an inspiring manager and a category expert in digital marketing that others can learn from.

Responsibilities:

Execute digital/social strategies from concept to completion

Manage multiple clients across accounts

Actively lead new business opportunities, from prospecting to pitching

Provide strong counsel and recommendations, both for clients and internal teams

Social campaign development, collaborating across digital, creative, analytics

Work with integrated agency teams to develop plans that meet client goals

Keep abreast of industry trends and regularly present fresh, proactive ideas to clients that are culture forward and demonstrate how our ideas will move the needle

Manage third party relationships including vendors and partners

Manage relationship with creative production for asset development

Leverage the latest insights and data from social listening and platform intel to develop strategically thoughtful and fresh social campaigns

Oversee community management team, ensuring proper processes and best practices are put in place

Mentor and help develop entire team, not limited to direct reports

Approve client SOWs and Letters of Agreement for partnerships

Oversee budget maintenance, profitability and servicing across your digital workstreams

Demonstrate expertise in approval processes and legal requirements per individual client needs

Demonstrate thought leadership within organization and across industry

Manage team structure, staffing and collaboration across agency

What you'll bring:

10+ years relevant experience

Experience managing large teams

Experience managing large and sometimes complicated clients in a digital/social role

Scrappy yet organized approach to maintaining effective and efficient results

Ability to counsel clients and build their trust

Experience bringing in new business, managing and growing accounts

Strategy expertise across core digital and social channels

Excellent writing, communication, and presentation skills

Experience creating social media strategies and managing team to execute them

Understand how to read a brand book/VIS ID and evolve it for social (think playbooks)

Development and/or management of social influencer campaigns

Understanding of paid social and measurement/analytics tools

Experience working with project management platforms such as Monday.com

Experience working with and managing team of design/video/photography a plus on the production side

Location: NY Metro Area

What We’ll Bring

Here are a few highlights of our benefits offerings as an M Boother:

A workplace that’s alive with courage, ideas, respect and humanity

Professional growth and development programs to help advance your career

Comprehensive health care and wellness plans for your entire family

A 401(k) Savings Plan and Flexible Spending Accounts

Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits

Salary: $166,000-$199,000/year

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.